United Air Lines (United Airlines) Logo

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United Air Lines (United Airlines) Logo
Taking into consideration the long history of United Airlines (the company was founded in 1931), it is only natural that its logo has gone through numerous updates. Probably the only thing present on all the versions of the United Airlines logo (apart from the company’s name) has been the blue color. It has remained an indispensable element of the brand identity, although there has been much experimenting with the shade.

Meaning and history

United Air Lines (United Airlines) Logo history


The current United Air Lines logo features the word “United” next to a globe icon.
The most known historic emblem was probably the tulip logo designed in 1974 by Saul Bass.