Typical symbols and logos for finance companies

banks logos

A company logo is an integral part of the brand, contributing to how customers perceive their values. For this reason, companies put a lot of time and effort into creating the best logos and symbols to represent their values.

Finance companies will want to convey qualities such as trust, reliability and integrity – but how do you capture this in a visual form? Here’s a closer look at some of the different types of trading and examples of these logos and what they mean.

Brave Animals

Merrill lynch logo

Use of animals in logos and designs is a common tactic that can make a brand instantly recognisable. Utilising animals’ anthropomorphic values allows companies to communicate what they are all about without explicitly spelling it out.

Bulls and lions are animals traditionally associated with strength and tenacity, creatures who aren’t easily overthrown or pushed out of the way. These qualities make then perfect for finance company logos, giving the impression of being a brand which is reliable, strong and fearless.

Futuristic Design

The nod towards tech may be more relevant for some industries than others, but it is very relevant in the financial sector. Finance firms who utilise tech are typically forward-thinking and innovative, with radical new ideas. Using a futuristic logo implies the company will offer something more than the same, tired format you may have seen in the past; it’s an invitation to experience something entirely new.

Simple geometry and clean, minimalist shapes are ideal for positioning your brand as contemporary. This could particularly appeal to younger customers seeking out tech-friendly, digital companies who understand how to approach things differently.

Trust in Vintage

Although some companies may be keen to present an ultra-modern image, the opposite can also be very effective. There’s a comfort in dealing with a company established for a long time, plus customers may feel more inclined to trust a brand with a proven track record.

KeyBank logo symbol

These values can be translated into a design by choosing a logo with a vintage look. Consider the font and the imagery used to create an old world appearance that has a certain gravitas. Shields, scrolls and traditional tools such as ironworks are all popular strategies to lend weight to the brand logo.

Challenge the Status Quo

There are certain elements which are common to many finance companies, such as the use of the colour blue, or other conservative design features. However, this doesn’t mean that you need to stick with this; picking something deliberately different can set you apart from the crowd.

American Savings Bank logo

If you are trying to reach a younger demographic or one who struggles to access the traditional type of finance, choosing a fun, upbeat, and funky logo will make you stand out. Bright colours and quirky designs will communicate that you’re a finance company with a difference – perfect if that’s the message you want to convey.

Remember, whatever you choose, symbols and logos for finance companies will be an essential part of customers’ first impression. Think carefully about how you want to portray your brand and pick a logo and design which matches your intentions.