Top-30 Most Famous Logos With a Circle

Top-30 Most Famous Logos With a Circle

Like any other area of design, visual identity, is based entirely on geometry, and shapes. Somewhere these shapes are hidden, somewhere they are the main element of the logo. Logos with simple geometric shapes are well perceived and remembered. They are quite simple, but often very confident and strong. They are fixed by our eyes and brain much faster and easier than logos with complex and irregular shapes.

Circle-shaped logos are the most common among geometric logos because this form is associated with infinity and completeness. The maximum “kind” and logical of all geometric shapes, the circle has neither beginning nor end. Circular logos also symbolize the mobility and activity aspirations of the company. So what’s not the perfect option? Today we will look at the top 30 best logos based on the circle as a geometric figure.

Top-30 Logos featuring a circle symbol:

MasterCard

logo Mastercard

MasterCard, an international payment system, thought that one circle was good, but two — better, and used two overlapping solid shapes to form the iconic logo. The MasterCard badge offers a strong and memorable combination of red and yellow circles, where the red color shows courage, passion, and joy, while yellow represents prosperity. It’s supposed to hint to the audience that the key to wealth is not just money, but also MasterCard. Whatever secret meaning is put into this logo, it is definitely one of the most outstanding logos with circles ever created.

Ubuntu

logo Ubuntu

Ubuntu is a GNU/Linux distribution based on Debian GNU/Linux. The main developer and sponsor of the product are Canonical. One of the most interesting and “deep” contributors to our ranking today, the Ubuntu logo was created with the idea of “Humanity” at its core. The logo schematically depicts three people joining hands and looking up into the sky. It also means “circle of friends”. Thus, here we see as many as four circles – three “heads”, the main circle formed by three arched segments, and a black circle in the negative space, filled with the wordmark.

Pepsi

logo Pepsi

One of the most famous circular logos in history is definitely the one from Pepsi, the American brand of PepsiCo, one of the world’s largest food and beverage manufacturers. Though it has always been perceived as the globe, not just a circle. This iconic blue, white and red logo, representing the whole world, evolved from a flat and simple image used by the brand during its early years. That first version was more like a map symbol, and what we all can see today is a sleek and stylish badge designed with a minimalistic approach to shape, but a bright and powerful color palette, which does half of the work here.

Ubisoft

logo Ubisoft

The emblem of Ubisoft, a French company that specializes in developing and publishing computer games, contains several circles. The three-dimensional emblem of the company is executed in a tender and chic gradient purple color palette, with a thick circular frame of the medallion, from which a light-shaded swirl emerges. The swirl curves into a few more smaller circles. This badge looks like a representation of something mysterious and infinite. A reflection of creativity and artistic approach to games design. Circles here soften the futuristic mood of the badge, looking like a space element, but also evoking a sense of unity and wholeness.

Xerox

logo Xerox

Xerox is an American corporation, one of the world leaders in the field of printing and document management technology, a pioneer in the mass production of copiers, which also uses a logo with a circle for its visual identity. The circular emblem, placed after a bold red logotype, featured a red sphere with the stylized white “X” integrated with it. The idea is pretty simple, but its perfect clean execution and a bright confident color palette make the brand stand out on the list of competitors, reflecting the professionalism and progressiveness of the company.

Xbox

logo Xbox

Another sphere with an “X” is used for the visual identity of Xbox, a home gaming console developed and released by Microsoft of the United States, the first in a series of Xbox gaming consoles. The logo of the brand features a matte white three-dimensional sphere with a neon green “X” cut out on its top. The light coming out of the letter and the bright color contrast create a truly unique and impressive image, while the circular shape of the main element stands for perfection, infinity, and positive emotions. And this last characteristic is the most important for the brand, which was designed for people’s free time and happy family evenings.

Target

logo Target

Target is another American company that operates a chain of retail stores operating under the Target and SuperTarget brands and uses a logo with a circle. The emblem of the brand is a simple and literate representation of its name — a red target sign, composed of a solid red dot placed on a transparent background and enclosed into a thick circular frame. Its clean shapes and intense color stand for order, completeness, and minimalism, along with strength and confidence. The emblem looks great on its own, even though there is nothing special in it, it is extremely stylish and very stable.

Garnier

logo Garnier

The circular logo of Garnier, a French beauty care brand owned by L’Oréal, has a bit deeper meaning. Its tender green badge stands for the unity of man with nature, as the company tends to use natural ingredients in its cosmetic products. The gradient and the glossy circle are hiding behind the clean and confident logotype, being a light hint to the main idea of the brand. Due to the glossy surface, it also looks resembles a pear, another symbol of beauty, perfection, and sophistication. The Garnier circle from the logo is a perfect softener for the geometric typeface of the wordmark, an accent of balance and harmony.

Domino’s Pizza

logo Domino's Pizza

Domino’s Pizza is an American catering company, which operates the world’s largest pizza chain (by turnover; the number of restaurants is second to Pizza Hut), and also uses a logo with circles. Though is one of the most arguable participants on our list, as the main shape of the famous blue, red and white badge is rectangular, just like dominoes. Although the red part of the figure contains a solid white circle, and the blue part — two circles. Those dots on the dominoes are called pips, and in this exact logo, they represent nothing else, though they add balance to the rounded corners of the domino element and its bold white framing. But there is a secret: apart from the obvious meaning, the three white dots on the logo symbolize the first three locations of the company. Although the plan to add a red dot with the opening of each new franchise was rejected.

USA Today

logo USA Today

Another super traditional and simple circular element can be seen on the logo of USA Today, the first national daily newspaper in the United States. Founded in Washington, D.C., by businessman Al Newhart, the newspaper is considered to be one of the most famous and reputable, and its logo perfectly reflects it. The enlarged solid blue circle stands for balance and infinity, for stability and perfection, showing the approach of the newspaper to the materials and news they provide their readers with. The sign of excellence, the USA Today logo, is super minimalist and laconic on its design part, but very deep and meaningful on the context one.

British Columbia Lottery Corporation

logo British Columbia Lottery Corporation

British Columbia Lottery Corporation — Canadian Crown corporation offering a wide range of gambling products, including lottery tickets, casinos, and legal online gambling. The logo of the corporation features a lowercase BCLC abbreviation with three solid circles in three different colors placed in the negative space of three letters. The red, orange and green circles stand for diversity, positive emotions, and excellence. Green is for growth and progress, red is for passion and orange is for energy. Three strong colors are perfectly balanced by circular elements, which make everything smoother and kinder.

MegaFon

logo MegaFon

Not only the huge international brands use the circle as the main element of their visual identity, but also local giants, such as MegaFon, a Russian telecommunications company providing cellular, local telephone, broadband Internet access, cable television, and a range of related services. On this cool and abstract badge, you can see five circles. The first one is the large green background of the badge, which is formed by two elements. The left part of the logo looks like an abstract profile of a man with a bold black circle replacing his eye. As for the right part of the MegaFon badge, it has three solid black dots placed in one horizontal line on its bottom part. This stands for connection and communication.

CBS

logo CBS

CBS is an American television and radio network, which features one of the most outstanding and stylish circular logos ever created. It is simple and bold, powerful and laconic, memorable, and perfectly reflects the essence of the company and its purpose. The CBS logo features two black circles — the main large one, and the smaller one, placed on a white element over the first circle, which all together make up an abstract eye. The eye that watches and observes, the eye that sees deep true. The geometry of the badge does not look smooth, it still evokes a sense of extreme power.

AOL

logo AOL

AOL Inc. is an American media conglomerate, provider of online services and electronic message boards, the Internet pager AIM. AOL was once the largest Internet service provider in the United States. The name of the brand, AOL, evolved from America Online, the company formed at the very beginning of the 1990s. And in the same years, the first logo with a circle was created, so this geometric figure has been used as the main element of the brand’s visual identity for decades. Until 2009 is has been a white circle on a blue triangle. The circle fully repeated the shape of the letter “O” in the wordmark. After the latest redesign the circle turner into a small solid dot, placed after the logotype and adding a sense of wholeness and completion.

AT&T

logo AT&T

A very recognizable spherical emblem we can see on the logo of AT&T Inc., an American multinational telecommunications conglomerate headquartered in Dallas, Texas. The world’s largest telecommunications company and one of the largest media conglomerates adopted a blue sphere as the signifier in the early 1980s, but before that, the circle has always been present on the badge too, just like a framing. The striped AT&T sphere in blue and white stands for connection and communication, for unity and friendship, along with a sense of reliability and safety. The smooth contours of the circular element represent the trustworthiness and loyalty of the company to its customers.

Bavarian Nordic

logo Bavarian Nordic

Another meaning is given to circles in the logo of Bavarian Nordic, a biotechnology company specializing in the development, production, and commercialization of anti-cancer immunotherapies and vaccines against infectious diseases. The composition of eight solid red circles in different sizes looks like an abstract geometric depiction of molecules, or bacterias, showing the direction of the company’s activity and its main purpose. The circles on the logo get all the attention, and brilliantly smoothed the futuristic sans-serif typeface of the uppercase logotype.

BH Cosmetics

logo BH Cosmetics

BH Decorative Cosmetics is a nice case where low price does not mean low quality. It is a high-end product that quickly conquered the market with its unusual solutions, design, and affordability. And all four “whales” of the brand’s philosophy are reflected in its simple yet memorable logo. The four solid circles forming a square are placed on the left from the lowercase inscription, being drawn in smooth pastel shades — turquoise, green, pink, and orange. These elements also stand for natural beauty and unity with their roots, inner side, and origins.

Knirps

logo Knirps

Knirps is an umbrella with a red dot, and this is not only about its logo. Knirps is a German company-manufacturer of reliable and durable umbrellas, founded in 1928. And yes, the red dot is an essential element of all brand’s products, and its visual identity in general. This symbol became synonymous with a quality mark, which featured a plain white color for some early years of the company. The circle on the Knirps logo represents the red button on the umbrellas. The one that allows you to open it with just one touch, and this is the main pride of the company inventor.

Le Creuset

logo Le Creuset

Le Creuset is a French company producing pans, pots, cocotte pans, and other cast iron cookware. All products of the brand are designed with precision and look extremely fancy, not to mention their quality. The logo of the luxury cookware brand is built around two main things — the abstract graphical representation of cooking, and the iconic orange color, which is used for most of the company’s items. It is a solid orange circle enclosed in a black circular frame, which in its turn is placed inside a black letter “C”, which contour also features a circular shape. The whole badge looks like the stove hot plate. Simple, yet elegant, and just perfect.

Yonex

logo Yonex

Yonex is a Japanese manufacturer of badminton, tennis, and golf equipment. Manufactures rackets, shuttlecocks, clubs, clothing, and accessories for these sports. And the specialization of the company is reflected in its visual identity, pretty directly. The graphical part of the logo is composed of two sharp triangles and two solid circles placed under them. The combination makes up a styles depiction of two-letter “YY”, but the circular elements also make it look like badminton shuttles. This bold and cool logo has been used by the legendary company for years, in various color palettes, placed on different backgrounds, but has always been eye-catching and recognizable.

Lucky Strike

logo Lucky Strike

Lucky Strike is a legendary brand of American cigarettes. Under this brand first chewing tobacco was produced. One of the oldest cigarette brands traces its history back to 1869. In 1905 it was purchased by American Tobacco Company (ATC), which later became British American Tobacco. And yes, seems like a solid red circle has always been there. Until 2013 the logo featured a red circle outlined in white, calm gold, and black, resembling a target sign. Though after the redesign the target style was gone, the red circle remained on the logo, but now only like a background for the golden lettering.

Minolta

logo Minolta

Minolta is a Japanese company, one of the world’s leading manufacturers of still cameras and their accessories, photocopiers, fax machines, and laser printers. The very first blue circle appeared on the Konica Minolta logo at the end of the 1970s and was executed as a three-dimensional sphere with five white horizontal stripes. Throughout the years the symbols have evolved into a flat bold circle, with the lines still there. The logo, which is instantly recognizable all over the world, represents the globe, and the white lines — the beams of light. Globe is there to show the international expansion of the brand, which was very actual in the 1980s, and now only shows the popularity and international reputation of Minolta.

QlikTech

logo QlikTech

QlikTech is a business intelligence software company headquartered in Radnor and another bearer of a logo with a circle. In the case of this company, the composition is more than simple — the emblem, which follows the bold sans-serif logotype, is composed of the first letter of the brand’s name, “Q”, drawn in bright green, with a solid gray circle placed in its negative space. The shape of the main letter is also built based on the circle, it only has a short and straight tail added to the contour at the bottom right part. So a double circle in the emblem and another in the wordmark, make it three.

SAF-Holland

logo SAF-Holland

The circle from the logo of SAF-Holland, one of the leading manufacturers of axles and air suspensions for trailers and semi-trailers in Europe, stands for power in the first place. Their enlarged red roundel is full of energy and masculinity, simple and clean yet super strong and intense, just like the mechanical details, manufactured by the brand. There is no hidden meaning, no depiction of names or letters, just pure shape, and color, used in one of the best possible ways to emphasize the right qualities and characteristics of the brand and its essence.

Westinghouse

logo Westinghouse

Westinghouse is an American nuclear power company formed in 1999 from the nuclear power division of the original Westinghouse Electric Corporation. The logo of the company boasts four circles — the light frame around the emblem and three solid and massive dots placed on the peaks of the “W”, the signifier of the brand. This stylized letter looks both like a crown and a nuclear chain, in which the elements are connected by thin straight lines. The chosen geometric shape suits the purpose of the company, showing infinity, completion, and the universe in general. The blue color, which is the only one in the logo palette of Westinghouse, adds professionalism and confidence.

7 Up

logo 7 Up

7 Up is a brand name for a caffeine-free lemon and lime-flavored carbonated beverage. The distribution rights to this product are retained by the Dr. Pepper Snapple Group and PepsiCo. Its logo features several circles in different sizes and colors, three main — green and yellow enlarged circles for the background, and the red one, with the white “Up” on it. Other circles are small and white — whether solid or outlined, and placed on the large green one. The first two stand for line and lemon, reflecting the taste of the famous drinks, while the white ones are there for bubble, to represent sparkliness, and the red has it all — bubble shape, bright color, symbolizing passion and love, and strong contrast, catching an eye.

Instagram

logo Instagram

Instagram is an American social network for sharing photos and videos, founded by Kevin Systrom and Mike Krieger. The logo of one of the world’s most popular social networks boasts two circles — a skol solid black one in the upper right part of the badge and a black outlined circle in the center of the composition. As both elements are parts of the schematic photo camera, the meaning of each is pretty obvious: the lens and the flash. The circles are balanced by the rounded angles of two squares, the icon itself, and the camera outline, which is also black.

Jeep

logo Jeep

We got used to seeing the shortened and simplified version of the Jeep, a brand of vehicles produced by the Italian-American company Fiat Chrysler Automobiles, logo — a bold sans-serif wordmark in monochrome. Though the full badge of the automaker has a graphical part as well. The lettering is placed above a stylized and minimalist image of the car grille, made up of seven bold vertical lines with rounded ends, and two large solid circles on the sides from the grille, standing for the iconic round car headlights, the most recognizable part of the Jeep vehicles design.

Bic

logo Bic

Bic is a French company based in Clichy-la-Garenne. It produces consumer items – ballpoint pens, razors, lighters. The most famous product of the brand is undoubtedly a ball pen, and this is brilliantly reflected in the Bic logo. Twice. The number one ball is the dot above the letter “I”. It is flat medium-sized and clean. As for the second ball, it is drawn with white details, which make it voluminous, and set above the body of a man in the yellow suit, replacing his head. Is a very obvious and literate representation of the brand’s essence, thus this naive and simple approach is what makes the Bic logo so memorable, recognizable, and unique.

Rotring

logo Rotring

Rotring, a trademark of Sanford (Germany), which supplies various professional drawing tools, also uses circular shapes in its logo, but the way they are used is completely different from its neighbor in our list, Bic. The Rotring logo boasts three circles, two are making up the letter “O”, which is enlarged and makes the most remarkable element of the whole badge. The Rotring “O” is composed of a solid red circle placed on a clean background enclosed into a circular frame, also in red. The geometric element is supported and balanced by a smaller, yet not a weaker, red dot,’ placed above the letter “I” of the wordmark.