In order to dominate the market, a mobile cell phone company should not only offer a good product, but also have strong foundation and philosophy, as well as a solid image that are reflected in its logo. Let’s see which logotypes are used by world’s Top-10 mobile phone providers.
10. LG
LG grabs 20% of USA market, and is 10th largest mobile phone company in the world. It was established in 1947 under the name of Lak-Hui, and specialized on plastic production. Today, it produces technologies to simplify people’s lives, and LG stands for “Life is Good”, while the red circle reminds of a human face.
9. Nokia
Although it used to be popular some 10 years ago and was founded in 1865 (!) by Engineer Fredrik Idestam, today, Nokia has only 1% of market share. The “Connecting People” slogan was introduced in 1992, and the arrow-like letters symbolize progress and advances in Telecom industry.
8. Lenovo
This is the 8th largest mobile company with the global market share of 3.2%. Lenovo was established in 1984 by Liu Chuanzhi and his team, and the logo was changed at least 12 times. The current logo was made easy-to read which prevents pronunciation issues.
7. OnePlus
It is OPPO’s affiliate that was established in 2013, and has 48% of Indian market share, being 7th largest mobile company. Why 1+ on the logo? OnePlus offers affordable devices with some premium features.
6. Xiaomi
Although Xiaomi is initially a Chinese manufacturer established in 2010, and the 6th largest mobile company on the planet, it is also popular on other large Asian markets, including India. Its current logo stands for ‘Mobile Internet’, though the official website mentions that it also means “Mission Impossible”.
5. Vivo
Another Chinese smartphone manufacturer, Vivo has got 5.5% market share being the 5th largest manufacturer in the world. The modern minimalistic logo reflects company philosophy: Vivo produces dynamic and stylish devices for passionate young people.
4. OPPO
Although OPPO has been established in 2001, it has already managed to get the 4th place by market share in the world: in 2019, it was 7.5%. The round circles remind of multiple cell phone cameras on purpose – OPPO phones are designed to make fantastic selfies.
3. Huawei
This is the third leading mobile manufacturer in the world. In 2017, Huawei’s market share was 10%, while in China, it is number one mobile company. Why the logo has something resembling a flower? ‘Huawei’ is translated from Chinese as ‘flower’.
2. Apple
Offering the most innovative cell phones, Apple had a market share of 14.7% in 2017. The story beyond its logo is simple: it was designed by Steve Jobs and Ronald Wayne in 1976 and showed Isaac Newton resting under the apple tree. In 1977, it was simplified to a rainbow apple, and got its final look in 1998.
1. Samsung
Here we get to the company that currently rules the mobile phone market. In 2017, Samsung’s market cap was 22%, and it has always been a leader from the standpoint of sales, market share, and overall product quality.
In fact, the company founded by a Korean Byung-Chull Lee didn’t have a logo until 1958, and it hardly resembled what it is now. The previous logos represented television and telecommunications, while the modern logo symbolizes universe and company’s ever-lasting success.
As you see, company logos usually represent their activity, or growth and success the owners wish for their initiatives.
