Northrop Grumman Logo

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Northrop Grumman Logo
The Northrop Grumman logo looks serious and business-like but it does not seem to convey the message the company wants it to.

Meaning and history

Northrop Grumman Logo history

1994

The original logo featured the lettering “Northrop Grumman” in a heavy sans serif type. The letters were strongly italicized, which apparently was supposed to double the dynamism of the design. The stroke below the wordmark was also intended to serve the same purpose. It could be interpreted as a trajectory of a plane flying up in the sky.
However, the difference in the thickness of the line and its shape did not let the two elements of the design blend into a single image. Each of them looked like two independent emblems rather than parts of a single whole.

2020

The disproportion in the weight and shape of the two parts of the logo has been partly resolved in the updated logo. This time, the thickness of the lines forming the emblem is closer to the thickness of the letters. Also, the emblem features a straight angle making it rhyme with the rectangular letters. The exaggerated italics have disappeared.
Northrop Grumman Logo
On the downside, the type in the Northrop Grumman logo looks pretty generic and does not seem to convey any important message. By the way, the type is Futura Maxi, with the customized squared-off double “M.”
According to the company’s official website, the angular emblem is the “Forward Mark,” which is supposed to symbolize their “determination to continuously lead the way.” It has been inspired by the periodic table of elements. In addition to these, the emblem is also supposed to reflect the company’s place “at the forefront of technology and innovation.” And yet, if you try to trace the dynamics of this shape, you will hardly find it is moving forward – it leads either backward or down.