They’re known as logos, badges and crests. And every sports team has one. They represent identity and everything that goes with it. Every sports team has a history, it has been on a journey, and the logo is effectively the wrapper around it all. A badge, especially over time, becomes synonymous with a team. And this applies to those past and present in the NHL. Ice hockey is a sport on the global stage, and there have been some iconic logos over the years, and we have the best of them below.
New Jersey Devils
The whole idea of using the Jersey Devil as a logo was fantastic and has become an urban legend. And, it has been so for centuries. Deciding to name a team after it and then to make the character into the club’s logo was a masterstroke because it immediately attracted attention and made it instantly recognisable. The colour schemes may have changed over the years, but the logo has remained the same, and it will continue to do so. It was a move which represented innovation and out of the box thinking, and these attributes are crucial in developing a brand.
Pittsburgh Penguins
The Pittsburgh Penguins’ logo is one of the most recognisable in the NHL. The team has given fans many reasons to shout over the years, be it the success they’ve had on the ice, or for those supporting the team by consistently choosing them in the hockey betting sessions. And the logo of the skating penguin has proven to be another reason to cheer. It blends perfectly with the colour scheme, and the branding goes beyond ice hockey, as everything links in with Pittsburgh and other sports, too. The penguin has had several makeovers since its inception, but it will always be synonymous with this famous ice hockey team.
Edmonton Oilers
The Edmonton Oilers logo design is one of the best and most thoroughly thought out in NHL history. The orange flame at the top and the way the word oilers appears as if the oil is running from it are excellent representations of the team’s name and brand. It’s been nearly half a century since the design came to the fore, and there is no way and no reason to change it now, as its somewhat famous in the ice hockey universe. Simple but effective is an accurate way to describe the Edmonton Oilers crest.
Detroit Red Wings
A logo which represents the city is everything because it immediately makes the team relatable to so many people. That’s what the Detroit Red Wings’ crest is, with the wheel on the badge representing the city’s auto industry. It builds a connection with fans. As well as showing everyone else what the place is famous for. And what the people who live there are so proud of. A sports team is part of the community and vice versa, and the Detroit Red Wings logo develops this bond further.
