Twitch is going to make some changes in its brand for the firs time

Within 12 years, Twitch has evolved from a simple video site to a giant platform that hosts nearly 50,000 channels and over 1 million visitors who watch the live stream videos in every moment. But until now, it hasn’t had any promotion campaign. So Twitch has launched an advertising program as well as rebranding including new logos.

Reportedly, the network company will introduce at least three logotypes which are going to symbolize different sides of its activity. The main logo will keep a simple pixely look telling about Twitch’s video-game character. Another one is a combination of the standard logo and colors that will be chosen by any user for himself. And the logo with the colors of the rainbow will mean the community of all the Twitch users.