Recently, the City Commission of St. Augustin, Florida, has approved the city’s new identity. The updated brand logo has been presented by the city’s mayor John Regan.
Founded in 1565, St. Augustine is the oldest city in the United States. In 1715, the Spanish King Phillip V granted the city a seal that, in modern times, reappeared on a city logo only in 1992 when the 500th anniversary of the discovery of the New Word by Columbus was celebrated.
For St. Augustine’s updated emblem, the seal has been corrected accordingly to the original design and colors. The new logotype also features the inscription “St. Augustine Est. 1565” in a modern font as distinct from the previous logo’s old-style identifier. The brand will soon appear on city letterheads, signages, billboards and digital materials.
At the same time, there is some controversy about the rebranding, and many St. Augustine residents think that the city brand changing is just a waste of money while the authorities don’t care of advisability of the spending, lacking oversight. Similar public debates were sparkled by the series of commemorative logos lunched in 2015 to celebrate the 450th anniversary of St. Augustine.
