Launched in 1999, the Southeast Produce Council (SEPC) is an organization that unites over 2,500 companies involved in agribusiness across the southeastern states. SEPC’s goal is to promote the value of fresh vegetables and fruits. Marking 20 years of its journey, the association has presented its new logo and an updated version
of its website.
While renewing its visual identity, SEPC wanted to showcase the progress it has made by developing its activity and attracting new members. The organization’s new look was forged by Moxxy Marketing, an agency from Salinas that specializes in creating brands for farming companies.
SEPC’s new emblem including the outline of the southeastern states with green leaves inside is designed in four colors – purple, green, yellow and red which symbolize the Council’s four principles – innovation, education, community and networking, respectively. Employing the same cheerful colors, the new website provides a more detailed information about the association’s structure and activities.
The brand-new logotype along with some additional signs informing about the rebranding will be demonstrated at the Southern Exposure 2020 organized by SEPC. This year, the event will be held in Tampa, Florida, on February 27-29.