Skyscanner, a travel aggregator website, is going to completely renew its brand. As planned, the changes involve the company’s logotype, typography as well as visual materials. The travel portal has already presented the upcoming refreshment in its agencies in South East Asia. The event takes place while the monthly number of the site’s visitors reaches an all-time high of 100 millions.
The aggregator’s new look has been created in cooperation with independent design studio Koto that worked with such brands as Back Market, Airbnb Plus and Venmo. As the Koto designers say, the new image of the website is to symbolize a new era of sustainable travel. They have made great efforts to create something that would fit an enterprise giving its clients an opportunity to travel across the world without exertion.
According to the company’s representatives, the new brand will be a better reflection of Skyscanner’s mission on the market.
