Launched in 2010, Skillshare is an education online project offering video courses in entrepreneurship, creative arts, technology, photography and other topics. As of today, the community has nearly 30,000 classes available. Many famous designers, strategists and entrepreneurs, including Jessica Hirsche, Marc Ecko and Seth Godin, collaborated with Skillshare as instructors.
Marking 10 years of its journey, Skillshare has recently updated its visual identity. According to Jeremy Perez-Cruz, the platform’s creative director, the goal of the renovation was to make the brand more legible that could accentuate the creativity of the Skillshare community.
Replacing the old plain joined-hands emblem, the united designing team created a new brand symbol uniting in itself legibility, scalability and flexiblity. Representing the two-line black wordmark “Skillshare”, combining sans-serif capital and lowercase letters, the new logo is distinguished with two dots – over the “i” and at the end – in the “Wander Green” color that is a part of the renovated Skillshare brand. The company hopes such a design will allow it to be more consistent and add more recognizability to the brand.
Perez-Cruz especially mentioned that the brand creation process took only three months thanks to a highly collaborative relationship between the different groups of the developers.
