RuHub, a Russia-based studio broadcasting e-sports tournaments has reworked its brand and logotype by adding new elements. The goal of the redesign is to improve the way people percept the company and its production. ReHub has unveiled its new style at the CS:GO tournament which is currently taking place in New York.
While valuing its history, the broadcaster refused the idea of complete replacing the logo. However, the ReHub symbol has received some changes as the company itself changes too. With less weight of the letters, the new logo has a clearer and simpler look, and the colors add more vividness to it.
Additionally, the company has introduced a new, single symbol representing a Play button. According to Anton Oleynik, the ReHub CEO, its simple design should mean that a user just has to press the button and play.
