Pringles redesignes its Mr.P logo

More than 60 years ago, Procter & Gamble launched the Pringles chips brand. Now its saddle-shaped chips are known and loved all over the world, associated with a funny mustached character named Julius Pringles, or just Mr. P. Created by designer Arch Drummond in 1967, the famous face has recently been redesigned, marking Pringles’ first rebranding in 20 years.

Pringles’ new logo has been reimagined in the line of the modern design trends of flattening and simplification. Dropping the previous version’s orange, while redrawn in a black-and-white color palette, Mr. P’s face has become bigger, receiving a thicker mustache and thiner eyebrows raised above his head. On the brand’s official logo, Julius is depicted with his red bow tie and the traditional yellow Pringles lettering, while the Pringles packages will carry a white wordmark designed in a sans-serif typeface, and forming a new bow tie.

According to a Pringles press-release, the brand’s mascot is drawn in a modern and emoji-style way now, demonstrating an eye-catching and youthful design. Indeed, the updated emblem looks fresher, fitting with every line the curve forms of the Pringles chips.

Pringles are available in over 100 flavors, the most popular of which are Soar Cream & Onion, Salt & Vinegar, Texas BBQ and Pigs in Blankets.