Brand OROS, affiliated with the SOLORCORE company, manufactures winter clothing insulated with high-tech aerogel, similar to the materials that is used by NASA for the insulation of space ships. Developing its business, the Portland-based company has made a range of changes introducing a new logo for the brand, the 2020 clothing line as well as a new web-site design.
As these introductions was planned to mark a new stage in OROS’ history, its management wanted that a new logotype would be a better reflection of the brand’s vigorous activity and effective production. According to Michael Markesbery, the company’s co-founder and chief executive officer, while looking simple yet unconventional, the new logo expresses dynamism and striving for the best results – the principles that help OROS to move forward.
Innovative design solutions and modern technologies made OROS a rather successful brand in its business segment. And it can be seen in its new winter apparel collection featuring items that unite a fashionable style and utility for severe weather conditions.
The brand updating carried out by the company precede future large-scale changes in both apparel styling and business strategy.
