Having unveiled its new identity, the premium streetware producer decided to consolidate the positions and make its emblem more recognizable by a wider range of consumers. The avangarde lable launched a collection of tees, under the name the “NEW LOGO T-SHIRT”.
The released tops are of black colour, the same as the Off-White’s logotype background, and integrate all the elements of the mark. The grafity is printed not only on the front, the traditional look, but on the back of the shirts as well.
The new Off-White logo collection presents short-sleeved U-neck tops, comprised completely of synthetic fabric. The tees are meant for both men and women and are already sold in the fashion label’s online store.
