Milwaukee Admirals present a refrigerator logo ahead their 50th anniversary

Next year, the Milwaukee Admirals are going to celebrate their 50th anniversary. Ahead of the jubilee, the team has revealed a quite amusing logo representing a refrigerator playing hockey.

Turning a kitchen appliance into a team logotype may look like a silly trick of a minor league club, but actually, the Admirals’ new symbol is connected, in some way, with their history. Fifty years ago, the team, then called the Milwaukee Wings, were acquired by Erwin J. Merar, an investor and owner of a household appliance store. He gave the club the name Admirals after his then well-known trademark Admiral Appliance. So the Ads can be considered as pioneers in sports marketing, being word for word ads for Merar’s brand. Overall, this is a wonderful logo witnessing to the decent creativity of the designers as it resembles an original vintage sketch, not an ordinary cartoon character for a sports team.
The mascot nicknamed Frank the Fridge will appear on the Admirals’ alternate uniform which is going to be demonstrated on ice on April 4th 2020, when the team will play against the Rockford Ice Hogs. However, the merchandise items with the refrigerator logo will be available at the Partner Arena and Arena Team Store since Black Friday, November 29th, as well as online stores since Cyber Monday, December 2nd.