Companies across the globe are canceling events and campaigns because of the Coronavirus pandemic. The biggest brands are temporarily changing their logos to call people for “social distancing”.
Two major German automakers, Audi and Volkswagen, modified their logos by splitting elements, showing how distancing is important.
Now the letter “V” on the Volkswagen emblem is separated from “W”.
The rings of the Audi insignia are also remote from each other, showing social responsibility.
One of the first companies to change their logo was California-based creative agency Partners in Crime. The handshake on their emblem was replaced by a brofist image.
Mercado Libre, one of the largest delivery service providers in Latin America followed the trend and removed handshake from its logo. Now there are two arms, touching their elbows.
McDonald’s separates the iconic “M” into two arches, supporting the WHO recommendation on social distance.
Coca-Cola also split its nameplate into parts, as an act of Covid-19 solidarity.
Many brands add tag lines to their logos, accenting the importance of maintaining distance and reminding that health is the most important thing.
