Lincolnshire rolls out new logo

The authorities of the Village of Lincolnshire have recently presented a new logo. The updating of the village’s visual symbol was a part of a rebranding project under the motto “New Decade, New Logo, New Lincolnshire”, that was developed from earlier plans initially proposed in 2014.

The Lincolnshire’s previous emblem was introduced in 1976. Having gone through some changes over 43 years, it finally represented a curved “L” decorated with maple leaves. That logo turned into a traditional symbol that could be seen throughout the village, however, new trends require to refresh the brand to better meet the challenges of the present day.


After the Lincolnshire officials had an unsuccessful experience with a design company from Chicago, they hired Erin Rice who is a certified designer currently working in Walt Disney Imagineering. She eventually created a logo that was appreciated and approved by the Village Council. While keeping dark green shade from the previous logotype, the new one features a straight “L” with an outline of a leaf. It also includes the lettering “Village of Lincolnshire”. The leaf theme continued in Lincolnshire’s updated crest tells how important trees for the community and reflects the fact that the village has received the title Tree City USA from the Arbor Day Foundation every year since 1988.