Charleston Battery rolls out new logo after relocation

Having moved from Daniel Island to Mount Pleasant under a new ownership, Charleston Battery has settled down at Patriot Point Stadium, sharing it with a soccer team of College of Charleston. While uniting their efforts with their College counterparts to address organizational issues connected with the moving and requirements of the US Soccer Federation, the Battery team have recently rolled out their new identity.

According to Brandon Lieb, the team’s co-owner, the goal of the rebranding was to make a symbol that would be distinguished with an unparalleled design. The Battery’s new logo, that was created with a support of fans, encloses basic features that reflect the heritage of the club and the city. Designed in the team’s traditional black-and-yellow palette, it has kept two crossed cannons adopted as a tribute to Charleston’s glorious naval history. The crescent, which is a new element for the Battery’s symbolism, was taken from the flag of South Carolina, and is a reminder of the soldiers who fought for the state in the American Revolutionary War.
At Saltwater Cowboys where the Charleston Battery’s new logo was presented on Friday, designer Matthew Wolff, who has decent experience in creation emblems for sports teams, said that he was aware that some fans might advocate for the original logotype, so he tried not to change its main elements.