The drop is a very elegant symbol that is primarily associated with the element of water. The drop shape is associated with purity, nature, as well as the immensity of the ocean, the breadth of horizons, and simply freedom. In addition, the symbol of a drop often represents femininity, tenderness, and innocence, as well as restraint, modesty, and elegance.
Many designers choose the drop symbol simply as a decorative element that can add elegance and femininity to any composition. However, most often this element can be seen on the logos of brands associated with water, purity, and nature in general.
By the way, a lot depends on the color here too. And, if, with white and shades of blue everything is clear, then, for example, a red drop is a common symbol of blood donation.
In this article, we have collected for you the most interesting, in our opinion, logos with the image of drops in different styles. You can judge which company is the best at using this element.
Brita
The drop-shaped emblem from the logo of the Brita brand is pure elegance. Contoured in dark blue, the drop has its smooth bottom part accompanied by two more arched strokes, which create an interesting pattern without overweighting the whole composition. The emblem is accompanied by a bold yet super-sophisticated serif wordmark.
Drip
The funky modern typeface of the Drip wordmark is supported by a unique and also progressive emblem, where the distinctive geometric contour of a drop is composed of a smile-like element at the bottom, and a laconic arrowhead pointing up, separated by a line of three solid black dots.
Drupal
The Drupal visual identity, executed in a vivid and light shade of blue, is composed of a stylized drop emblem and a bold title case lettering in a modern sans-serif typeface with arched elements in the characters’s contours. These arched bars balance the pattern inside the drop emblem, made of smooth lines.
Edmonton Oilers
Despite the elegance of a drop emblem, placed on top of the circular badge, the Edmonton Oilers’ visual identity is all about confidence, determination, and professionalism. The orange drop, which makes up an interesting decorative element, replacing a traditional crown, is inscribed into a thick blue outline of a roundel, accompanying the stylized serif lettering with the emboldened bottom part of the characters.
Lukoil
The drop of the Lukoil logo replaced the letter “O” in the bold black lettering, written against a plain white background in a strong sans-serif typeface. The monochromatic inscription is brightened up by an intense red and white emblem, with the stylized white “Luk” inscribed into a solid red square with straight contours and sharp angles.
Maxwell House
The Maxwell House logo has a drop as the smallest element of the composition. It is drawn at the bottom of the badge, dripping from a large coffee cup, executed in white and blue shades. The emblem is accompanied by contoured and shadowed uppercase serif lettering in the same color scheme.
Petrofac
The Petrofac logo is composed of two parts: a lightweight and distinctive black title case wordmark in a traditional sans-serif typeface, and a copper-brown emblem, which is drawn in the shape of a drop, with the bold stylized capital “P” engraved on the color palette makes the badge looks exquisite and professional.
Smartwater
The solid blue drop from the logo of the SmartWater brand is a direct representation of water and its purity, which is strengthened by the bold sans-serif lettering, written in white, and two shades of blue. The badge looks strong, distinctive, and progressive due to its minimalistic design.
Sprinklr
The Sprinklr logo has several drops on it — the multicolor emblem is composed of four drop-like elements with elongated pointed tails, which together create an abstract image resembling a flower. The tender graphical part of the composition is strengthened by a laconic lowercase wordmark in a classy sans-serif typeface.
Swiggy
Although the Swiggy emblem is drawn in the shape of a drop, it looks like a location pin symbol, with the stylized solid orange “S” drawn inside the invisible drop-shaped contour. The enlarged emblem is accompanied by an uppercase geometric wordmark, written at the bottom of the composition, with the characters placed at a significant distance from each other.
Thinx
The Thinx logo looks super progressive and stylish due to its minimalistic design and a timelessly elegant black-and-white color palette. The badge features a clean medium-weight title case lettering in a geometric sans-serif typeface, and a super laconic emblem, placed after the wordmark and made of two small solid black drops, with their pointed ends directed towards each other.
Vitol
The Vitol drop is drawn in solid orange and placed inside a solid gray softened square, with a thick white outline inside the figure. The interesting and smooth emblem is accompanied by a bold narrowed lettering in black, executed in a strong geometric sans-serif typeface.
