London Underground Logo

London Underground Logo
For almost half a century since its establishment the London Underground did not have a standardized logo, as it was operated by several companies having their own branding and emblems.

Meaning and History logo

London Underground Logo history


The well-known roundel first appeared on the platforms in 1908. The red bar and circle has been the main part of the London Underground logo ever since. Although the symbol has been modified more than once, these modifications were quite subtle: designers changed the wordmark and the color of the bar, but the very shape of the logo as well as the distinctive red roundel (which until 1972 was called “the bull’s-eye”) remained unchanged.