The American manufacturer Kohler produces plumbing, bathroom furniture, and luxury kitchen equipment. Kohler products are sinks made of glass and porcelain, as well as bathtubs and faucets that look like works of art. The Kohler company is also a world leader in the production of engines and electric generator systems. Generators equipped with a Koehler engine were taken on expeditions to the Arctic and Antarctic. They worked on the fronts of the Second World War and during geological research in the African deserts. Engines of American engineers are installed on agricultural, construction, and garden machinery. The Kohler company is constantly working on optimizing the engines and other products it manufactures.
Meaning and History
The Kohler company was founded in 1873. The story began with a small factory created by Austrian immigrant John Mikahel Kohler. Initially, the company was called Kohler & Silberzah and produced mainly plows, cast iron and steel farm tools, castings for furniture factories and decorative iron products, including crosses and benches for cemeteries. In 1883, John heated a cast-iron trough for horses to 1700 degrees and sprinkled it with enamel, creating the world’s first enamel bath. This became a key moment for the unprecedented success of the company. In 1920, Kohler became the first company to create the Kohler Automatic Power & Light electric generator set for backup power supply, which worked in automatic mode and became a breakthrough in this field. In 1948, the first Kohler engine appeared. Today, the geography of its production covers more than fifty-five countries – from North America to New Zealand. The staff of the giant company, working at production enterprises and in numerous sales offices on all continents, is about 40,000 people.
What is Kohler?
Kohler Co. is an American multi-profile company known throughout the world for its plumbing products. In addition, the company is engaged in the production of furniture, engines, and electric generators. It owns a chain of hotels in the US and Scotland, golf courses, an art and design center, conducts extensive charitable activities, and allocates grants for programs to improve the quality of people’s lives.
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The early logo version is quite minimalistic and traditional. It has the brand name printed using all caps and a sans-serif font. Unusual placement of the leg in the letter “K” and an enlarged head of the “R” give the inscription a distinctive look. Although the logo is quite simple, these unique details show the quality of craftsmanship. Combined with a classic color palette, the logo turned out quite universal, so it looks just as good on luxury faucets as it does on reliable engines.
???? – Today
The logo still features the word “Kohler” in a bold, sans-serif typeface, which exudes elegance and tradition. Besides slightly altering the font, the designer added thickness to the lines and made the spacing between characters very minimal, enhancing the image of a reliable and well-established brand. The lettering is presented in black, a classic color that represents the brand’s heritage and commitment to quality. The clean design and black color are appealing to consumers looking for high-end and quality products. They also support a timeless style that the logo had from the very beginning.
Font and Color
The older logo version features a bold, sans-serif font with even, straight strokes, which gave the characters a geometric appearance. Some of the similar fonts include BywayD font, StndrdEORText Bold font, and Artnoova MS Semibold font. A sans-serif, bold font with clean, modern style and uniform strokes has been used for the updated logo. It resembles Futura No 8 font and Starfire Bold font.
For many years, the logo has been done in black. It gives the logo a timeless touch. This color is also often used to convey a sense of luxury and dependability.