How to Create Logo That Compliments the Business

You know your business needs a logo. You know the right logo will let your visitors and clients know what your company does, what you sell, and what benefits you offer. You also want your logo to communicate that you are an expert at what you do.

Since the logo may be the first contact a potential buyer has with your business, you should not waste this first look by sending a message that you are not professional and leave them with doubts about whether you will be able to deliver what your business promises. It is not uncommon for people to skip over a business simply because the image that the logo portrays is not attractive. When thinking about your logo, keep in mind these points:

  • It must stand out to potential customers
  • It has to create a positive association with your business
  • It needs to become established in people’s minds, close to their emotions
  • It should work to increase your brand’s credibility
  • It should increase your trustworthiness and define your business

Creating the Best Logo for Your Business

If your business is just starting, you do not have years of experience, and there is no brand recognition in people’s minds. That is why it becomes crucial for your logo to be clear and easy to understand. It should also be flexible enough to work across whichever platform you want to use it in. So, let’s get started.

It’s Important to Select the Right Typography

You know that people will associate the way the name of your business looks with a feeling or emotion. Focus on the right use of color, images, and graphics to create the brand but start with the right typography to provoke this connection.

The typography you select will tell people about your business’ personality and tone. Remember what you want your business to stand for and choose typography as whimsical, traditional, modern, elegant, or classical as your business. Go for one that is functional but also aesthetically pleasing. Practice with your company’s name and see which option makes it easier for anyone to understand what you are trying to convey. Experiment with different sizes and platforms and make sure it works in a tiny space such as a business card and a large space such as the side of your building. If you can make it this flexible and it works, you have a winner in your hands.

Take the Time to Select the Right Color

Never underestimate the importance of color in your logo. Color is important not only because it makes your logo look nice but also because it can trigger emotions and drive purchasing decisions. The right color will also serve to improve brand recognition considerably. Many times, the industry your business is in will have some impact on the color you choose. For example, if you want to be known as an ecological company, you may go for green, and if you are in the financial industry, you may opt for blue since that color is linked to tradition and stability. Make sure not to use the same shade as your competitors; you don’t want potential customers getting confused and thinking you are both the same thing. Instead, use a solid color and test it out on different platforms before deciding.

Go For Simplicity in Design

Your customers will look at your logo for less than a second. In that time, they must be able to understand who you are. If you use too many colors and fonts, the message will get lost. Also, your brand will benefit from a simple logo because your clients will interpret it as someone who is organized and knows what it is about. A complicated logo is not only hard to understand but will send the wrong message.

Avoid Special Effects

If you must rely on special effects to make your logo look amazing, you are probably not doing a good job in designing it. Your logo should be able to convey a strong message on its own. Save the special effects for certain occasions or to mark a milestone in your business, if you wish.

Study Your Competition

Your competitor’s logos should be quite familiar to you when it comes to designing your own. Study them and analyze what works and what doesn’t but always look for originality in yours. You don’t want to test out a logo that is too similar to another business’ your customers may be interested in. You want the sales to go to you.

Taking the time to come up with the right logo for your business will pay off in the future. Not only will potential customers be able to recognize you but you will know the logo truly represents your brand.