Hooey specializes in producing hats, shirts, and other apparel that often feature bold graphics. The company has become well-known for its distinctive designs, which combine modern and traditional Western aesthetics. Hooey has established a strong presence in the rodeo community, often sponsoring rodeo events and athletes. Its designs typically incorporate elements of Americana and Western heritage, appealing to customers who appreciate a rugged and adventurous lifestyle.
Meaning and History
Established in 2009, Hooey started as a small brand with just two cap designs but quickly gained popularity for its unique designs and commitment to quality. It was founded by a group of friends, including co-founders and rodeo enthusiasts, headed by Joey Austin. The brand’s name, “Hooey,” is a term often used in rodeo circles, meaning nonsense or foolishness, which reflects the brand’s playful and fun spirit. Sponsoring bull riders and rodeo competitions helped the brand gain credibility and visibility. The brand also collaborated with various influencers and rodeo personalities.
What is Hooey?
Hooey is a clothing brand that is well-known for its Western lifestyle apparel, particularly among rodeo enthusiasts and those who embrace Western culture. The brand has gained popularity for its high-quality hats, t-shirts, hoodies, and other apparel that often feature daring graphics, bold colors, and themes related to rodeo and cowboy culture.
2009 – Today
The logo consists of the name and a decorative round element. The name is printed using a bold, modern font. It is done in black with a worn-out texture, which is perfect for a brand that focuses on the Western lifestyle. The round emblem features a symmetrical design form from smooth, curved lines of a contrasting white color. The lines can be interpreted as the hand, legs, and body of a bull rider with the head being drawn using a thin line that reminds of a rodeo rope. The overall design is distinctive and fits the brand’s aesthetics well.
Font and Color
The logo uses a bold, geometric font with clean, straight strokes and terminals. The wide characters have a solid and impressive appearance. The inscription can be replicated using modern fonts such as Colin Samuels Bold font and Knockout No. 72 Full Cruiserweight font.
The color palette includes black and white. These colors are a classic choice and allow the creation of a strong and timeless brand image. The stark contrast between the two colors makes the logo easily recognizable and memorable. In addition, such a color palette is often associated with luxury and well-established brands.