There appears to be nothing in the Falke logo that gives a hint about what the company is busy with. And yet, the solid, bold letters haven’t been chosen by chance. They seem to symbolize the reliability of Falke products.
While the history of the company started in 1895, it was only in 1950 that the wordmark “F A L K E” was designed and protected by the trademark law.
The logo features the name of the brand in a sans serif all-caps type. The glyphs are very bold and stable. Apparently, this type had been chosen as a way to imply that Falke puts an emphasis on durability. This is a pretty natural choice for a company specializing mainly in hosiery (although the range now also includes other products, like sportswear and accessories).
We can point out that the Baldinini logo and Fendi logo also use bold and solid fonts, like in the Falke logo. Here, it is also a way to represent “durability,” which is important for both Fendi, which was originally a fur and leather shop, and the shoe company Baldinini.
The old Falke logo features a striking and minimalist design with a prominent use of a stylized cheetah silhouette, symbolizing speed, agility, and elegance. The cheetah is depicted in a dynamic pose, mid-stride, which conveys a sense of motion and energy. Below the cheetah, the brand name “FALKE” is boldly displayed in uppercase letters, using a modern, sans-serif font that complements the sleek aesthetic of the logo. The color scheme is typically monochromatic, often in shades of red or black, which adds to the logo’s sophistication and versatility.
The Falke logo in this variation is characterized by its simplicity and boldness, featuring the brand name “FALKE” prominently displayed in large, uppercase letters. The typeface used is a strong, sans-serif font, which conveys a sense of modernity and clarity. The letters are evenly spaced, creating a clean and balanced visual effect. The monochromatic color scheme, often in black, enhances the logo’s versatility and timeless appeal, making it easily recognizable across various applications.