Indianapolis Colts Logo

Indianapolis Colts logo 2020
Indianapolis Colts is the name of the professional rugby club, which was established in 1953 in Indiana. The team is a member of the NFL and has numerous rewards in championships. The club is owned by Jim Irsay and has Frank Reich as the head coach.

Meaning and History

Indianapolis Colts Logo history


The famous American football team is very constant with their visual identity. The main theme was settled in 1953, while the emblem, which is used by the team today, was designed in 1979 and only slightly refined during the years.
The color palette of the logo has also been stable — blue and white combination perfectly reflects such qualities as professionalism, reliability, and loyalty of the team to their fans and football.

1953 — 1960

The very first logo for the famous football team was designed in 1953 and depicted a jumping horse, wearing a football helmet and holding a rugby ball. The “Baltimore Colts” wordmark was executed in white with a blue outline and placed above and under the horse image.
The “Baltimore” part in all capitals was arched, while the “Colts”, also in all-caps, was written horizontally. There was also a white obstacle with a blue outline, balancing the lettering and the solid blue horse.

1961 — 1978

The logo was first redesigned in 1961. The horse, helmet and the football remained untouched, though all the other details were removed. Another important element of the new logo was an image of the horseshoe on the white helmet. This is how the iconic symbol was born.

1979 — 1983

The legendary blue horseshoe with seven white grommets was introduced in 1979. A symbol of luck and hope, it was executed in the signature color palette of the football club, reflecting their value of roots and traditions and representing professionalism and stability.
Baltimore, the city where Colts was born, is known for horse racing and everything connected to these amazing animals, so, actually, the team had not a big choice of animalistic themes to choose from. But the horseshoe became a truly iconic symbol and stayed with the club even after it moved to Indianapolis.

1984 — 2001

The contours of the horseshoe were refined, but nothing was really changed. The team also creates an additional logotype, used as the secondary insignia. It is a bold blue inscription in all capitals, executed in a wild-west style serif typeface, with smooth thick lines.

2002 — Today

The redesign of 2002 only brought a new shade of blue to the visual identity of the famous football team. The blue became darker and calmer, now the logo looks as exquisite and confident as never before. The white grommets are slightly enlarged and are more distinct now.

2020 — Today

The team renews its visual identity in 2020. The horseshoe is still there, without any changes, but there are two additional logos, designed to celebrate the powerful and winning team.
The first one is an emblem, which is composed of a bold blue letter “C” with seven white grommets, resembling the iconic insignia. The inner contour of the letter repeats the contour of the Indiana state. This tribute to the team’s roots is a modern and strong patriotic sign.
Another change was made to the logotype. The “Colts” inscription in all capitals is now written in a custom serif typeface with unique lines, which make it stand out from all the other teams, reflecting the individual character of the team and its players.
indianapolis colts logo

Symbol

colts symbol
The horseshoe symbol has firmly established itself as a Colts logo, and it pretty much reflects the team’s never-flagging and almost animalistic perseverance and infinite determination to win.

Emblem

colts emblem
The emblem goes back to the times when the team was based in Baltimore – a city, which boasts rich horse racing traditions.

Shape

shape colts logo
The horseshoe logo has been around since 1979. Today, it is a blue horseshoe with seven white holes. Since its inception it has not changed much.

Colors

colors colts logo
The Colts logo colors include blue and a tiny bit of white. Blue symbolizes excellence, persistence, and power; white stands for purity and charm.

Font

font colts logo
The Colts wordmark uses the Playbill BT Regular font, and it is written in blue uppercase capitals.