Budget Logo

Budget LogoBudget Logo PNG

If someone who has never heard about Budget Rent a Car sees this logo, they will hardly guess what type of company it belongs. Interestingly, the logo does not even contain the full name of the company. And yet, the design works well, in this case as the brand is well-known.

Meaning and history

Budget Logo history

1997 – 2003

Budget Logo 1997
The first Budget logo was created in 1997 and stayed with the insurance company for only a little more than five years. It was a red and black badge placed in white background color with the logotype as the main element. The “Budget” lettering in the uppercase was executed in ExtraBold sans-serif typefaces and had its massive black letters placed above the “Insurance Services” tagline, enclosed between two red horizontal lines. Above the text part of the logo, there were two solid red circles on the left and right sides. The right circle had a small arrow, pointing upright, set above it.

2003 – 2012

Budget Logo 2003
In 2003 the logo was completely redesigned. All graphical elements were removed, as well as the horizontal lines, framing the tagline. The new concept was built around a delicate uppercase “Budget” logotype in orange, and “Smart People” additional lettering in bright blue, written in the uppercase above the main wordmark.

2012 – Today

Budget logo

The old Budget logo had the same structure as the current one. You could see the word “Budget” in blue over an emblem combining three triangles (two orange ones and a white one). The triangles formed an image that could be interpreted as a highway.

In 2012, the company updated its visual brand identity. The type grew lighter and sleeker. Both the orange triangles grew darker. While in the original logo, their color was identical, the updated logo featured two different shades.

In addition to the lock-up where the wordmark is above the emblem, there is also an alternative one where the road graphic comes to the left.

The updated Budget logo looks more like that of the parent company, Avis.


Despite its seeming simplicity, the type looks fresh, dynamic, and unique. Among its distinctive features are the shortened horizontal bar on the “t” and the minimalist “u.”

Company overview

Budget Rent a Car System, Inc. was established in 1958. While originally, the US car rental company was based in Los Angeles, California, its operations are now headquartered in Parsippany, New Jersey. Back in 2010, the number of locations was around 2,750.