Budget Logo

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Budget Logo
If someone who has never heard about Budget Rent a Car sees this logo, they will hardly guess what type of company it belongs. Interestingly, the logo does not even contain the full name of the company. And yet, the design works well, in this case as the brand is well-known.

Meaning and history

Budget Logo history


The old Budget logo had the same structure as the current one. You could see the word “Budget” in blue over an emblem combining three triangles (two orange ones and a white one). The triangles formed an image that could be interpreted as a highway.

Current emblem

In 2013, the company updated its visual brand identity. The type grew lighter and sleeker. Both the orange triangles grew darker. While in the original logo, their color was identical, the updated logo featured two different shades.
In addition to the lock-up where the wordmark is above the emblem, there is also an alternative one where the road graphic comes to the left.
The updated Budget logo looks more like that of the parent company, Avis.
Logo Budget

Font

Despite its seeming simplicity, the type looks fresh, dynamic, and unique. Among its distinctive features are the shortened horizontal bar on the “t” and the minimalist “u.”

Company overview

Budget Rent a Car System, Inc. was established in 1958. While originally, the US car rental company was based in Los Angeles, California, its operations are now headquartered in Parsippany, New Jersey. Back in 2010, the number of locations was around 2,750.