Alexander Shapkin

Australia gets new national brand and refreshed Australian Made logo

The National Brand Advisory Council of Australia, a body that is committed to develop a national brand for the country,…

July 1, 2020

Google updates its Photos service with new logo

We've already got used to the fact that companies make their logos simpler and flatter. One more example of this…

June 27, 2020

National Instruments rebrand as NI, rolling out new logo

Maybe, not so many people heard about National Instruments, but, every day, we meet such names as 3G, 4G LTE,…

June 23, 2020

Dustin: Unstoppable moving

Founded in 1984, the Swedish brand Dustin started as small company selling hardware devices over mail order. Over time, through…

June 9, 2020

Popeyes unveils new restaurant design and logo

Despite the coronavirus pandemic, Popeyes shows its ambitious plans to expand the business worldwide. The chain calls its expansion and…

June 13, 2021

Waterloo Siskins change their look

Founded in 1937, the Siskins, based in Waterloo, Ontario, are considered as one of oldest junior hockey teams in Canada.…

May 26, 2020

NWHL welcomes Toronto Six

On April 22nd, the National Women's Hockey League announced that an extension team from Canada would start playing in the…

May 22, 2020

Mojang rebrands itself, celebrating Minecraft’s 11th anniversary

In 2009, Mojang Specifications rushed into the gaming market with Minecraft, a sandbox video game which broke all sales records…

May 22, 2020

Coltex Australia rebrands as Ampol and rolls out new logo

Gaining its independence from Chevron in 2015, Australia's Caltex had been using the US oil corporation's brand name for more…

May 13, 2020

British Equestrian Federation changes its name and logo

Founded in 1972, the British Equestrian Federation is the national organization for equestrian sport in United Kingdom. Recently, BEF has…

May 8, 2020

HP presents new logo for the Omen gaming line-up

While announcing new desktop and monitor models for its Omen gaming line-up, HP has unveiled the brand's new logo that…

May 6, 2020

Cadbury rolls out first new logo in 50 years

The British confectionery company Cadbury has updated its logo for the first time in fifty years. The redesign that comes…

April 29, 2020

Microsoft’s Xbox Series X logo leaks online

Microsoft is currently developing the Xbox Series X, a new-gen home video console. Supposedly, it will be released in late…

April 23, 2020

New York Liberty updates its logo for the first time since its inception

Acquired by Joseph Tsai in 2019, WNBA's New York Liberty started new era in its history. For the 2020 season,…

April 17, 2020

NASA returns its worm logo to space

After 28 years, NASA brings back its worm logo that was used from 1975 to 1992. This iconic emblem will…

April 9, 2020

BMW introduces new logo, first update in 23 years

As this year's Geneva Auto Show has been canceled due to the threat of the coronavirus epidemic, some automakers have…

March 7, 2020

UNC Health Care rebrands for $1 million

After the merger negotiation with Atrium Health had failed, UNC Health Care, the largest healthcare system in North Carolina, set…

February 21, 2020

Sears updates its controversial logo, harshly again

Established in 1893 as a mail ordering catalog company, Sears had been one of the leading US department store chains…

February 17, 2020

Sydney’s Inner West Council presents a $90,000 logo labeled as “waste of money”

Inner West Council was formed four years ago after a merger of three councils located in the western region of…

February 12, 2020

TrueCar: True colors of movement

Established in 2005, TrueCar is a website providing the car market information. Gathering data from different sources, the online company…

February 9, 2020

Merged Truist gets a logo

Truist Financial Corporation, launched after the merger of BB&T and SunTrust Banks in December 2019, continues forming its new identity…

February 2, 2020

Petition to make Kobe Bryant new NBA logo collects more than two million votes

After the tragic accident in which the Los Angeles Lakers star Kobe Bryant was killed, a petition calling for changing…

January 30, 2020

Nisus unveils its new identity

Established in 1990, Nisus Corporation is a company that has built a reliable reputation in producing wood preservatives. Having entered…

January 11, 2020

United Arab Emirates realease new country brand

After a month-long online voting, the leaders of the United Arab Emirates have presented the winning logo that will be…

January 9, 2020

Formula One presents a logo for its 70th anniversary

The first race of Formula 1 took place at the Silverstone Circuit on May 13th 1950. The event that featured…

January 4, 2020

Koei Tecmo rebrands its technical department

Created after the merger of Koei and Tecmo, Koei Tecmo Holdings Co. Ltd. has carried out a rebranding of its…

December 30, 2019

Joget Inc. rolls out a new logo for its next-gen application platform

Joget Inc. is a company developing an open source workflow application platform. Launched as a project on Sourceforge.net, it has…

December 26, 2019

Turkey’s Yünsa presents new logo and slogan as a fashion brand

Established in 1973, Yünsa is a Turkish textile brand owned by Sabancı Holding, one of the largest conglomerate in Turkey.…

December 24, 2019

Sechelt unveils new brand

The council of Sechelt, British Columbia, has approved a plan for changing the brand, but the council members still have…

December 23, 2019

Canadian Energy Center introduces new emblem replacing initial unsuccessful logo

When the Canadian Energy Center, an organization advocating oil & gas industry safety, had unveiled its new logo in a…

December 21, 2019

Louisville City Football Club scrapped new logo three days after its introduction

The Louisville City FC unveiled a new logo this Monday. The team also changed its colour scheme in new design…

December 9, 2021

MAAM: Imagine the Unimagined

One of the oldest art schools in the United States, the Massachusetts College of Art and Design (MassArt), is going…

December 21, 2019

China’s Dalian presents a logo accused of plagiarism

Identity updating is a common step taken by local authorities to attract more visitors to their cities or towns. Following…

December 21, 2019

Open Systems Inc. changes its name and logo

Headquarted in Shakopee, Minnesota, Open Systems Inc., a software company known for its ERP solutions, has carried out a rebranding…

December 18, 2019

Santee unveils its brand

Having a population of more than 58,000, Santee can be considered as a preferable place to live due to its…

December 17, 2019

Batavia is to get a new city logo

The current logo of Batavia, Illinois, was introduced in 1983. It represents the lettering “Batavia” in a simple all-caps typeface…

December 16, 2019

Microsoft updates Windows logo along with 100 app icons

Microsoft is modernizing Windows logo and icons for a great number of the operating system’s applications. It was known a…

March 5, 2024

Trainline has got a new visual identity

Trainline, till 2015 branded Thetrainline.com, the leading UK online provider of rail tickets, has changed its visual identity. Trainline's main…

December 9, 2021

Somersby: The Tree of optimism

Since 2008, Danish brewing giant Carlsberg offers cider beverages under the brand Somersby. Initially, the Somersby cider of 4,5% abv…

December 11, 2019

The Fort Myers Miracle becomes Mighty Mussels

The Fort Myers Miracle, the Class A Advanced affiliate of the Minnesota Twins, the Florida State League, is changing its…

December 9, 2021

Re-merged Viacom and CBS present a logo combining their names

After 48 years, CBS and Viacom are together again. With the deal signed on December 4th, both companies have put…

January 11, 2022

Eurovision 2020: All the flags in one logo

As the Netherlands' Duncan Laurence with the song “Arcade” won the 2019 Eurovision Song Contest in Tel-Aviv, the next edition…

December 6, 2019

Alex Ovechkin presents his personal apparel brand created by Nike

Eight years ago, Russian NHL star, playing as the captain of the Washington Capitals, Alex Ovechkin signed a long-term contract…

March 1, 2024

The horse beats the fox for Middleburg’s new logo

Although Middleburg has population of only 673, it is quite a renowned site in the United States. In 1863, the…

December 6, 2019

City Of Moose Jaw Updating Its Logo And Website, And Launching A New App

The City of Moose Jaw, the Saskatchewan province, Canada, is planning an update of the city logo in 2020, as…

December 9, 2021

Crusaders replace their emblem after the terror attack in Christchurch

The Crusaders, who were winners of Super Rugby for 10 times, have unveiled a new logo. The renovation of the…

November 30, 2019

Hudson: new identity for traveler’s best friend

Established in 1918 as a company delivering newspapers and magazines, Hudson has eventually evolved into a large travel retailing enterprise…

November 26, 2019

Chicago Fire unveils a new logo evoking fan disaproval

Established in 1997, the Chicago Fire can boast its glorious history and traditions. The club had a great beginning in…

November 22, 2019

The Scouts: Be prepared for new design

The Scout Association is the largest Scouting organizations in the United Kingdom. It unites over 580,000 members and can boast…

November 20, 2019

Vita Coco has changed its logo and packaging

Vita Coco, one of the leading vendors of coconut water in the global market, has changed its packaging and logo.…

December 9, 2021

Tesla Cybertruck logo leaked ahead of the new vehicle’s presentation

Last week, Elon Musk announced in his tweeter that Tesla would unveil a new model called the Cybertruck. While this…

November 15, 2019

Warner Bros. unveils a revamped logo by Pentagram

Warner Bros. needs no introduction. Everyone knows and loves the movies and cartoons that start with its famous WB shield.…

November 14, 2019

Newark introduces new identity

Having amounted the population number of 50,000, Newark and the Licking County, Ohio, show signs of good development dynamics that…

November 13, 2019

A t-shirt design becomes a logo for Kansas City

Last year, the Kansas City Area Development Council announced plans to change the city’s regional brand. Different concepts of it…

November 10, 2019

City of Hays gets a new logo

The City of Hays, Kansas, has acquired a new logo. The emblem was presented on November 8th by the city’s…

November 9, 2019

Vox Media launches a new geometric figures-based logo

Vox Media, an independent modern media company, taking the leading position in its sphere, has updated the company corporate logo.…

December 9, 2021

Kroger carries out rebranding with new logo and slogan

Over two last year, Kroger has made several successful attempts to modernize its business and move closer to customers. With…

November 6, 2019

Missoula Osprey is changing its name into Missoula PaddleHeads

The Missoula Osprey, a Minor league baseball team, announced on the 4th of November its rebranding as the Missoula PaddleHeads.…

December 9, 2021

Microsoft Edge will have a new wave-inspired logo

Microsoft announced the exact release date of the latest version of Edge Chromium browser, which will have a brand new…

December 9, 2021

Rebranding Vonage: Style for technology

Launched in 2001, Vonage is an IT-company providing communication services via the Voice over Internet Protocol. It has over 2.5…

November 1, 2019

Milwaukee Brewers will have updated logo and uniform for the new MLB season – rumours

It's leaked to the net that the Major league baseball team Milwaukee Brewers are redesigning their uniforms and primary logo…

December 9, 2021

NASA reveals a “Woman on the Moon” logo for the Artemis program

In March 2019, NASA  launched a program aiming to bring man to the Moon again. But it deals not only…

January 2, 2023

Sedgwick County Zoo presents a Kansas lion logo

Founded in 1971, the Sedgwick County Zoo in Wichita, Kansas, is a popular tourist site. It has more than 3000…

October 24, 2019

Mozilla releases Firefox v.70.0 with new security tools and logo

Rich functionality and regular updating made Firefox the second web-browser after Google Chrome in the ranking of popularity. Recently, Mozilla…

October 24, 2019

The 2024 Paris Olympics and Paralympics get a new logo

In 2024, Paris will welcome the Olympic and Paralympic Games. Ahead of this event, the Games organizing committee has recently…

October 21, 2019

Auburn logo is undergoing renovation

Auburn has at last decided to change its logo. The previous attempt in 1995 didn't come to life because fans,…

December 9, 2021

Fox Entertainment receives a bulky new logo

Acquired by Disney from 20th Century Fox early this year, Fox Broadcasting was renamed Fox Entertainment and announced a rebranding.…

October 21, 2019

New logo for 2020 NHL Stadium Series is unveiled

On the 10th of October the logo for the upcoming Stadium Series was revealed by the NHL. The first game…

October 16, 2019

Port Adelaide presents a commemorative logo with a touch of controversy

To mark its 150th anniversary, Australian football club Port Adelaide has introduced a new logotype. It will appear on PA’s…

October 14, 2019

Independence of Baker Hughes is marked by a new identity

A while back Baker Hughes introduced its new identity. Baker Hughes belongs to one of the leading and oldest oil…

October 17, 2019

Benedictine Celebrates its 60th Anniversary with a New Logo

For Benedictine this year will be marked by a special event, its 60th anniversary celebration, that will last till the…

December 9, 2021

Preceding Epcot Experience Center Opening New Logo and Pavilion New Look Revealed

The Epcot Experience Center is created to celebrate human achievements, such as technological innovation and international culture, and also has…

December 25, 2019

Boise High School: from Braves to Brave with the new logo

Boise High School can demonstrate now a visual innovation. The new logo is born due to long speculations about its…

September 30, 2019