Alexander Shapkin

Magnolia Network makes its cable debut with original visual identity

Three years ago, Chip and Joanna Gaines, who hosted the Fixer Upper series on the DIY Network, announced they would…

January 15, 2022

UK’s Saga Group presents new visual identity by SomeOne

Established in 1951, Saga Group is a British company offering insurance, travel, financial services for people who are over the…

January 8, 2022

Ferrari rolls out its 75th anniversary logo

As Ferrari will celebrate its 75th anniversary in the coming year, the Italian carmaker has posted a video presenting a…

December 30, 2021

Alaska’s Peter Pan unveils new look

Acquired by a US-based venture from Maruha Nichiro a year ago, Peter Pan Seafood Co., headquartered in Anchorage, Alaska, has…

December 27, 2021

Avelo: Inspiring travel

Originally founded as Casino Express Airlines in 1987 and being named Xtra Airlines for some time, Avelo Airlines received its…

December 21, 2021

Norton refreshes its logo

Norton, a brand owned by software developer NortonLifeLock Inc., is known for utility applications as well as the Norton Security…

December 19, 2021

Mexican Football Federation updates its logo

Last week, the Mexican Football Federation (Federación Mexicana de Fútbol Asociación) presented its new logo at a special event at…

December 10, 2021

Twitter founder’s company Square rebrands to Block

Established by Twitter founder Jack Dorsey, in cooperation with Jim McKelvey, in 2009, Square is a company offering financial transaction and…

August 12, 2023

Norwich City’s new logo unveiled

Established in 1902, the Norwich City F.C., playing in the Premier League, has updated its visual identity for the first…

December 3, 2021

Massey Ferguson celebrates its 175th anniversary with new logo

Originating from a Canadian factory, Massey Ferguson is the US largest agriculture machinery company. While the brand will celebrate its…

November 30, 2021

AS Saint-Etienne offers three logos to vote

Looking for a new investor to strengthen things out, AS Saint-Etienne, playing in France's Ligue 1, is aiming to accelerate…

November 27, 2021

Brussels unveils new, but not original logo

Owned by Germany's Lufthansa, Brussels Airlines has refreshed its visual identity, rolling out a new logo. According to the company,…

March 8, 2024

Mercedes-Benz celebrates 100th anniversary of its three-pointed star logo

Exactly 100 years ago, in November 1921, Daimler Motoren Geselschaft, a predecessor of Mercedes-Benz, filed an application to the Imperial…

January 2, 2023

A logo for the 2023 FIFA Women’s World Cup unveiled

FIFA has recently presented a logo and a slogan for the next Women's World Cup that will take place in…

November 10, 2021

Kawasaki adopts River Mark as brand logo

The Japanese motorcycle brand Kawasaki has adopted a new logo which, actually, was used earlier for corporate purposes. The so-called…

November 3, 2021

Australia’s A-League introduces a uniting logo

The A-League, the top division of Australian football is now represented under a new logo. The rebranding is connected with…

October 31, 2021

Unity: A three-track brand

Founded in Copenhagen in 2004 and relocated to San Francisco in 2007, Unity Software is a video game developer. The…

January 11, 2022

Costa Crociere presents sustainable logo

The Italian cruise line Costa Crociere, a leading company of the travel market through its brands Costa Cruises and AIDA…

October 23, 2021

Italian Football Federation receives new logo

This week, the Italian Football Federation (FIGC – Federazione Italiana Giuoco Calcio) has rolled out its new logo at a…

October 19, 2021

GLS adopts new visual identity

Owned by Royal Mail, General Logistic Systems, one of the largest parcel networks in Europe, has adopted a new brand…

October 12, 2021

UEFA Euro 2024 logo launched

Three years ago, Germany was announced to host the 2024 UEFA European Football Championship. At a special presentation ceremony that…

April 3, 2022

Citroën introduces new logo

It seems that time has come for Citroën to update its visual identity again, five years later after the company…

October 7, 2021

Bandai Namco updates its visual identity

Launched after a merger between Bandai and Namco 15 years ago, Bandai Namco Entertainment is the third-largest Japanese video game…

October 5, 2021

Puerto Rico’s baseball league rolls out new logo honoring Roberto Clemente

La Liga de Beisbol Profesional Roberto Clemente (LBPRC) has unveiled its new logo. While refreshing the image of the league,…

October 1, 2021

Olympia: A cultural icon, reborn

Celebrating its 135th anniversary this year, Olympia London, the largest exhibition center in the UK, is currently undergoing a process…

September 28, 2021

Volvo unveils new flat emblem

Volvo has decided to replace its logo. With this, the Swedish carmaker supports the global trend for design simplification, following…

August 12, 2023

Autodesk updates its logo

Known for its AutoCAD engineering application and other software products, Autodesk, a multinational software company, has updated its visual identity.…

September 22, 2021

Protective Life rebrands with new logo

Founded in 1907, Protective Life Corporation is one of the oldest insurance enterprises in Alabama. Recently, the company has carried…

August 12, 2023

Howard Payne University unveils new logo and related graphics

Located in Brownwood, TX, the Howard Payne University has updated its visual identity including a workart of its yellowjacket mascot…

September 6, 2021

TCM refreshes its visual identity

Turner Classic Media, owned by WarnerMedia, has refreshed its brand identity for the first time in seven years. The rebranding…

September 3, 2021

Rebranding Chernobyl: Nuclear disaster site turns into tourism brand

35 years have passed since a reactor exploded at the Chernobyl nuclear power plant, resulting in the worst nuclear disaster…

August 31, 2021

WWE and Wale present new NXT logo

Lately, there has been much talk that WWE is going to reform its NXT brand. The show is expected to…

August 31, 2021

Milan Motorcycle Show presents new logo and slogan

The Milan Motorcycle Show EICMA (Esposizione Internazionale Ciclo Motorciclo e Accessori) has rebranded, unveiling a new logo and slogan. Nearly…

August 26, 2021

Hugo Boss updates its brands

Founded in 1924, the German fashion house Hugo Boss has visually changed its position corresponding with the company's new growth…

August 23, 2021

Scotch & Soda: Brand refinement

Founded in 1985, the Dutch fashion brand Scotch & Soda is betting on its brand-new design and refurbishment concept for…

August 16, 2021

Basketball Ireland updates its logo and web-site

While Ireland is hosting the 2021 FIBA European Championship for Small Countries, the basketball governing body of the country, Basketball…

August 13, 2021

Old War Office turns into luxury hotel with new brand identity

Located in London's Whitehall, the building known as the Old War Office was used as the headquarter of the UK's…

August 9, 2021

SIJHL presents new logo and 20th anniversary emblem

Founded in 2001, the Superior International Junior Hockey League has rolled out its new logo and 20th anniversary emblem. As…

August 6, 2021

New Zealand’s apple brand receives new design

The brand Jazz Apple, owned by the New Zealand fruit & vegetable manufacturer T&G Global, has got a refreshment. The…

August 9, 2021

Campbell’s soup gets the first redesign in 50 years

The US food brand Campbell's, own by Campbell's Soup Company, is currently undergoing a rebranding. Back in the 1960s, pop-art…

July 31, 2021

Visa brings evolutionary changes into its brand design

The payment services provider Visa is refreshing its brand look. The updated visual identity symbolizes the changes and illustrates the…

December 9, 2021

Cleveland Indians become Guardians with new visual identity

Founded in 1901 as the Cleveland Blues, the Cleveland Indians have changed their name and logo amid long-running racism discussions.…

July 27, 2021

Love Cyprus: New visual identity for the island of Aphrodite

Cyprus, the third largest island of the Mediterranean, has got a new visual identity for the touristic brand. While presenting…

July 27, 2021

Fuchsia OS is about to get new logo

  The Fuchsia OS has a special place in the range of the Google products. Many people hardly ever heard…

July 27, 2021

Pro14 rebrands as United Rugby Championship with new visual identity

Extended with two more clubs from South Africa to 16 teams, the Pro14 rugby league has changed its name to…

July 18, 2021

NBA rolls out its 75th anniversary logo

NBA is celebrating its 75th anniversary next season. And it was to be expected that the association would present a…

July 13, 2021

Marc O’Polo unveils its new sustainable look

The fashion brand Marc O'Polo was founded 1967 in Stockholm by Swedes Rolf Lind, Göte Huss and US citizen Jerry…

July 11, 2021

BBC slightly redesigns its logo for “tens of thousands of pounds”

The British Broadcasting Corporation has updated its logo. However, the new iteration hardly shows considerable changes. The slight redesign of…

July 6, 2021

New Zealand Post rebrands with new logo

New Zealand Post, a state-owned post enterprise of New Zealand, has updated its visual identity as a part of its…

July 3, 2021

Black American Television updates its logo

Celebrating its 40th anniversary, the Black Entertainment Television (BET) targeting African American audience  has rolled out its new visual identity…

July 3, 2021

UEFA presents logos for Europa League and Conference League

Reducing the Europa League from 48 to 32 teams and launching the Europa Conference League from the 2021/22 season, UEFA…

June 27, 2021

National Gallery of Canada unveils Algonquin-inspired logo

The National Gallery of Canada has presented its new visual branding that was developed with the involvement of the members…

June 24, 2021

Renault Group finally rolls out new Dacia visual identity

In February, we could see an allegedly new logo of Dacia that leaked online amid the talk of Renault's renovation…

June 22, 2021

Chicago Fire restores Florian Cross for new crest

In November 2019, the Chicago Fire carried out the first rebranding in its history. The crown-and-flame logo with the team's…

June 20, 2021

Edmonton Eskimos rebranded as Edmonton Elks with new logo

The Edmonton Eskimos, playing in the Canadian Football League, have rebranded as the Edmonton Elks. Renaming themselves, the team meets…

June 16, 2021

Cologne Cathedral gets its first-ever logo

There are a lot of institutions in Cologne, Germany, whose logos depict the famous Cologne Cathedral – from the city's…

June 10, 2021

AT&T and Discovery present merged Warner Bros. Discovery logo

Last month, AT&T announced a merger between its media division WarnerMedia and Discovery Inc. The proposed enterprise, called Warner Bros.…

June 8, 2021

Total officially rebrands as TotalEnergies, rolling out new logo

On May 28, at the Annual general meeting, the French petrol company Total ratified its name change to TotalEnergies announced…

May 31, 2021

DesignStudio creates new “squiggly” visual identity for Mind charity

Founded in 1948, Mind is a mental health charity operating in England and Wales. It gives support for people with…

May 26, 2021

Angers SCO changes logo as Stéphane Moulin retires

Lately, changes of logos have become regular and make a lot of noise, like those of Juventus or Inter Milan.…

May 22, 2021

England’s Football Association presents England Football brand

The world's oldest European football organization, the Football Association of England has launched a new brand reflecting its aspiration to…

May 19, 2021

Colubus Crew change name and logo, causing backlash from fans

Last year's winners of the MLS Cup and US Open Cup, the Columbus Crew have rebranded themselves as the Columbus…

May 11, 2021

Groupe Renault rebrands as Renault Group, rolling out new visual identity

Renault Group, that owns such car brands as Renault, Dacia, Lada, Alpine and Mobilize, has received a new visual identity.…

May 5, 2021

Flower City Union gets logo

Last December, the National Independent Soccer Association announced the league would be joined by a team from Rochester, NY, named…

April 27, 2021

Olivetti presents Made in Italy logo

Olivetti, founded in 1908, has changed its logo. With a new color scheme, the Italian manufacturer of computers, tablets, smartphones…

April 22, 2021

Zoopla: Journey Lines of house buying

Founded in 2007, Zoopla is one of Britain's largest web-services providing users with the information on house sold prices, area…

April 18, 2021

Stark Group unites its brands under a single logo

Founded in 1896, Denmark's Stark Group unites the largest distributors and retailers of building materials in Northern Europe. Along with…

April 14, 2021

Rebranded Schweitzer introduces new logo

As many businesses today, Schweitzer Mountain Resort, located near Sandapoint, Idaho, is facing some difficulties due to the COVID-19 pandemic.…

April 10, 2021

Eichhof: New traditions of brewing

Officially established in 1834, Eichhof is a beer brand that is popular in the central Switzerland. Acquired by the Netherlands'…

March 29, 2021

Reckitt Benckiser rebrands as Reckitt, rolling out new brand look

While such brands as Sagrotan, Durex or Vanish enjoy their popularity among consumers, the name of their parent company Reckitt…

March 29, 2021

Eftpos updates visual identity

Australia's Eftpos (Electronic funds transfer at point of sale), a popular e-payment system, has rolled out its new visual identity,…

March 15, 2021

Swarovski adopts new visual identity, openning new stores worldwide

Crystal brand Swarovski has carried out a rebranding that includes a updated version of its swan logo and a new…

March 12, 2021

Google Fonts gets new logo, expanding its catalog

Google Fonts, a font library launched in 2010, has received a new logo. As with the redesign of its other…

March 6, 2021

New branding for American Library

Founded in 1963, the American Library (formerly known as the 2nd Air Division Library) is an institution established to honor…

March 3, 2021

Peugeot unveils new brand logo symbolizing upmarket move

On February 25th, Peugeot unveiled a new version of its iconic lion logo. Since its inception, the French car maker…

February 25, 2021

Varta updates its logo

Founded in 1887, Varta is a German company manufacturing batteries for global consumer, industrial and automotive markets. Celebrating the most…

February 21, 2021

Poco unveils its new visual identity

In January of 2020, Xiaomi's Indian subsidiary Poco declared its independence from the parent company, claiming it would have its…

February 21, 2021

Inter Milan’s new logo leaked

Over the last couple of weeks, people on the web have been discussing a photo of a pre-match jacket with…

February 12, 2021

Pentagram designers create MIDI visual identity

The Musical Instrument Data Interface (also known as MIDI) is a technical standard connecting electronic musical instruments and digital devices.…

February 8, 2021

Amazon: More iconicity for the smile-arrow

Just like Nike's Swoosh which is a sign of the company in itself, Amazon's smile-arrow seems to have become an…

February 5, 2021

New Renault logo and Dacia logo disclosed

Last July, just after his appointment, Renault's CEO Luca de Meo announced a strategic plan to relaunch the Group's brands.…

February 1, 2021

Joe Biden’s adminstration rolls out new White House logo

After Joe Biden was sworn in as the 46th President of the United States, his administration has unveiled a new…

January 29, 2021

DocMorris: A new logo for a new business scheme

Founded in 2000, DocMorris is one of the largest online mail-order pharmacies in Europe. With the annual income of $50…

January 25, 2021

Pfizer: Patients and science

Amid the COVID-19 pandemic, Pfizer became one of the most cited companies in the world. The vaccine developed by the…

January 18, 2021

Burger King comes back to its vintage logo

Burger King restores its classic visual identity, rolling out a refreshed version of the flat logo it used 20 years…

January 15, 2021

General Motors unveils new logo symbolizing electocar priority

Last week, General Motors presented its new visual identity, changing its logo for the first time since 1964. The rebranding…

January 11, 2021

CIA updates its logo, implementing new recruitment policy

The first big rebrand of 2021 unexpectedly comes from the Central Intelegence Agency that has rolled out its new logo…

January 8, 2021

Petco removes cat and dog from logo, making consumers outraged

Enjoying a decent sales growth over last two years, Petco has large-scale business plans with a more orientation toward health…

December 26, 2020

Foursquare updates its brand identity

Launched in 2008, Foursquare is a mobile app providing users with personalized recommendations of places to go near their current…

December 23, 2020

We Compost: Composting for everyone

Launched in 2009, We Compost is a company from Auckland, New Zealand, providing a food waste collection service. Each week,…

December 26, 2020

Houston’s Dynamo and Dash change their logos

Back in 2006, the Houston Dynamo rushed into MLS, winning its inaugural season. A year later, the team repeated its…

December 15, 2020

Opel unveils an “electrified” visual identity

Opel is the next automaker that has flattened its logo, rolling out a new visual identity which is intended to…

December 12, 2020

The new logo for 2023 FIBA Basketball World Cup is revealed

Three Asian countries – Japan, Indonesia and the Philippines – will host the 2023 FIBA Basketball World Cup. While we…

December 9, 2020

WTA updates its logo, launching a storytelling campaign

With a number of tournaments canceled due to the coronavirus pandemic, the Women's Tennis Association has entered the off-season. The…

December 9, 2020

Pentagram creates new brand identity for Virgin Money

Being one of the Virgin Group's numerous ventures, Virgin Money is a financial services brand that covers three independent companies…

November 24, 2020

Bangko Sentral ng Pilipinas rolls out new logo invoking criticism

The Bangko Senrtal ng Pilipinas (Central Bank of the Philippines) has unveiled a new logo, replacing the old emblem introduced…

November 21, 2020

Mutual of Omaha changes Indian chief logo to African lion

To address social justice and racial equality issues, the insurance and financial company Mutual of Omaha announced in July that…

November 17, 2020

Sydney Swans adopt new logo, getting rid of the Sydney Opera House

Launched in 1874, the Sydney Swans are an Australian rules football team playing in the Australian Football League. Until recently,…

November 14, 2020

Fiat Chrysler and Groupe PSA present Stellantis logo

Almost a year ago, Fiat Chrysler Automobiles and French carmaker Groupe PSA signed a $50 billion deal launching a joint…

November 10, 2020

Liberty Travel presents a new logo celebrating its roots

Established in 1951, Liberty Travel is a travel and cruise company that, from its beginning, pioneered in offering transportation, hotel…

November 3, 2020

Glengoyne: Unhurried excellence

Officially founded in 1833, Glengoyne is a popular Scottish brand producing different malt whiskies with an average age of 25…

October 30, 2020

Facebook updates Messenger’s logo in the Instagram style

It seems that Google is not alone in trying to unify the brands in terms of visual identity. This idea…

October 29, 2021

Google presents new logos for its G-Suite services

It turned out to be that Gmail is not the only Google service which has received a new logo. Presenting…

October 17, 2020

AO: New smile, new style

Started from a bet between two close friends in 2000, AO (formerly known as Appliance Online) has grown into the…

October 14, 2020

Casey’s General Store rebrands itself as Casey’s, rolling out new logo

Casey's General Store, a gas station and convenience store chain operating in 16 states in the Midwest, is changing its…

October 9, 2020

Google is about to replace Gmail logo

For a number of years, Google has systematicly been changing the logos for its online services, making a consistent visual…

August 12, 2023

Ottawa Senators bring back old logo slightly altered

Last week, the Ottawa Senators rolled out a new version of the primary logo. Actually, it's nothing more than a…

September 21, 2020

A new logo to help the world understand electronics recycling

Growth of waste is one of the biggest issues of the present. According to some researches, the most quickly increasing…

September 14, 2020

Intel makes changes in its look

Since its inception in 1968, Intel rebranded only once, in 2006, when the company introduced the swoosh logo. Appearing in…

September 6, 2020

Arnott’s unveils its corporate logo confusing fans

Established in 1847, Arnott's is a popular Australian brand producing biscuits and snack-foods including Tim Tams, Saos, Mint Slices and…

August 31, 2020

Rolls-Royce introduces new brand identity

Today, Rolls-Royce positions itself not just as a car manufacturer, but as a “house of luxury”. Such a title commits…

August 28, 2020

Michael Joseph gets new brand identity

In 1935, British writer and publisher Michael Joseph founded his own imprint and named it after himself. 50 years later,…

August 25, 2020

Soccer and the City

As the Major League Soccer announced its plan to expand to 30 teams last year, St. Louis has been preparing…

August 18, 2020

GMC Hummer EV logo disclosed

Early this year, General Motors presented the GMC Hummer EV in a series of teasers. According to the corporation, the…

August 13, 2020

Toyota flattens its emblem

The automaker has recently presented its new logo designed to be fitted mainly for digital materials. Like other car manufacturers…

August 9, 2020

NASA launches the Mars 2020 mission with a rover logo

On July 30th, NASA launched the carrier rocket Atlas V as a part of the Mars 2020 mission. The rocket…

August 3, 2020

Seattle releases the Kraken

On December 7th 2017, the NHL commissioner Gary Bettman announced Seattle had been granted the right to file an extension…

July 29, 2020

United States Space Force reveals its new logo and motto

This January, the US Space Force, as a separate branch of the US Army, presented its logo that, however, drew…

August 12, 2023

Warner Bros. presents a logo for the upcoming Tom & Jerry film

Warner Bros. Pictures is going to release its Tom & Jerry film. While the film's premiere is scheduled on March…

July 20, 2020

British Geological Survey updates its identity

Founded in 1835 by Sir Henry Thomas De la Beche, the British Geological Survey is the world's oldest institution for…

July 10, 2020