Alexander Shapkin

Very: A very digital rebrand

Established in 2009, Very is a British online retail brand focusing on household goods. Through its parent body, The Very…

September 4, 2023

Town of Fountain Hills gets a fresh new look

Located in the center of Arizona, the town of Fountain Hills is known for its impressive fountain. When constructed in…

August 29, 2023

Inside Wolff Olins’ global brand refresh of LG Electronics

This April, LG Electronics lifted the veil on its new visual identity, publishing a teaser video with a winking LG…

August 26, 2023

AI tech company Perplexity gets multi-meaning logo

Today, amid the neuronal networks boom, there are more and more companies using AI technology. One of them is Perplexity,…

August 23, 2023

Munson: Austerity and minimalism

Located in Utica, NY, Munson (formerly Munson-Williams-Proctor Arts Institute) is one of the oldest arts centers in the state, as…

August 20, 2023

Air India presents new visual identity, turning into world-class airline

Last week, Air India presented its new visual identity, including a fresh design for its aircraft. The rebranding is connected…

August 15, 2023

Stir: New dating app for single parents

Last year, technology company Match Group replenished its dating app family, which includes Tinder, Meetic, Hinge, and Match.com, with another…

August 12, 2023

NISL updates its logo to better covey its unity and equity values

Ahead of its third season, the National Indoor Soccer League has unveiled its new logo, which makes the image of…

August 8, 2023

Energy brand OVO presents new visual identity by Wolff Olins

Established in 2009, OVO Energy is a British company involved in energy trading. Over the first decade of its existence,…

August 5, 2023

UD Las Palmas returns to La Liga with updated brand identity

Unión Deportiva Las Palmas is coming back to La Liga, after having played in Segunda for five years. On this…

July 31, 2023

Markel: Warm shades of respect

In recent times, Markel Group has especially stood out from the brands with strong global growth. Known for its versatile…

July 28, 2023

Twitter blue bird has flown as Musk changes social network’s name and logo

Last weekend, Elon Musk announced Twitter would change its name to X.com. More changes will also concern the functionality and…

July 25, 2023

Glassdoor unveils new visual identity by Koto

Established in 2007, Glassdoor is online service which help people find jobs. Reviewing companies anonymously, current or former employees can…

July 21, 2023

Expedia presents new logo for better sustainability

Launched in 1996 by Microsoft, Expedia is an online travel agency that offers to book airline tickets, hotel rooms, car…

July 18, 2023

The Grande Arche: A branding for renovation

Erected in 1989 to mark the bicentennial of the French Revolution, La Grande Arche de la Défense takes its rightful…

July 14, 2023

New logo of Spezia Calcio makes scandal, resembling a Nazi symbol

Slipping from Serie A to Serie B at the end of the season, Spezia Calcio seemed to have decided to…

July 9, 2023

American Weed: Legalize It for veterans

With the legalization of medical cannabis in most US states, there are many brands offering cannabis-based products. American Weed Co.…

July 6, 2023

Infiniti continues to evolve in its logo and branding

The Japanese premium car brand Infiniti has recently unveiled its new visual identity. The company's logo was slightly transformed with…

September 11, 2023

Opel’s iconic Blitz is changed again

German car brand Opel is on the news again, presenting its modernized logo. Opel's iconic Blitz, which first appeared in…

July 1, 2023

Insurance company Aegon adopts new emblem

Founded in 1983, Aegon is one of the world's leading insurance companies specializing in life insurance, pensions, and asset management.…

June 27, 2023

Havas: A consistent logo for a corporate culture

Established in 1835, Havas can be considered the oldest news agency in the world. Evolved into a multinational enterprise, the…

June 30, 2023

Coworking brand WeWork rolls out new logo

WeWork, a company internationally recognized for providing coworking spaces, has changed its visual identity. Although the changes are rather small,…

June 30, 2023

Jaguar Land Rover presents its first corporate logo

Jaguar Land Rover, a car brand owned by the Indian automaker Tata Motors, has received its first-ever corporate logo. According…

June 17, 2023

ILM: Trust, Magic, and Innovation

Industrial Light & Magic is a creative studio involved in making visual effects for motion pictures. The company has a…

June 14, 2023

Porsche updates its iconic shield

Porsche has presented a new version of its logo as a result of a thorough rebranding that ran for three…

June 8, 2023

Pentagram remasters Channel 4 brand

Established in 1982 to create a cultural alternative to BBC and ITV, Channel 4 is seeking to integrate into the…

June 5, 2023

Hispano-Suiza: Reviving a luxury brand

For many in Spain, Hispano-Suiza had long been another word for a luxury car. Founded in 1904, the firm is…

May 31, 2023

Ohio has returned to its old tourism slogan, refreshing its brand identity

The State of Ohio has updated its tourism brand, bringing back a slogan that was used back in the 1980s-1990s.…

May 28, 2023

2026 FIFA World Cup identity introduces new design system

Last week, FIFA unveiled the logo for the 2026 World Cup which will be held in three countries: Canada, the…

May 23, 2023

Sixt makes small changes to its logo

Founded in 1912, Sixt is considered, perhaps, the oldest car rental company in the world. As of today, the Munich-headquartered…

May 21, 2023

Western Union updates its visual identity emphasizing a new global strategy

Western Union, the world's leading money-transfer company, has carried out a large-scale rebranding. The project has been implemented in cooperation…

May 18, 2023

LeShuttle: Speedy trips and slow halcyon moments

Eurotunnel Le Shuttle, a railway service shuttling between Coquelles, France, and Cheriton, UK, through the Channel Tunnel, has rebranded itself…

May 15, 2023

The Warner Bros. logo is changed again, and for good reason

The iconic Warner Bros. shield is changing again. This time, the redesign anticipates the revision for the whole WB brand…

June 30, 2023

Spain’s La Liga is about to adopt a totally new logo

According to the information leakage published by the sports edition FootyHeadlines, the La Liga logo is going to be changed,…

May 5, 2023

Minute Maid unifies its visual identity as a global brand

The premium soft drink brand Minute Maid has updated its visual identity six years after the previous rebranding. It's been…

May 4, 2023

Veg NI: A brand for local veg

Veg NI is an agricultural cooperative in Northern Ireland founded by four farmers to better market their products amid growing…

April 28, 2023

Bershka updates its logo, following its sister brands

Launched in 1998, Bershka is a Spanish-French clothing retailer that is owned by Inditex, alongside such famous brands as Zara,…

April 23, 2023

Cohere: Nature and digitality

Today, we observe exponential growth in AI technology. The promises from the super-trained algorithms are as amazing as frightful. Over…

April 20, 2023

LG’s face logo gets animated, showing off different expressions

The face/smile design is quite popular in branding. Amazon, Colgate, and Danone are just a few examples of using such…

April 16, 2023

San Francisco: Make your place in the future

The Covid-19 pandemic caused an upheaval in the business world. Due to a range of lockdowns, many companies had no…

April 13, 2023

No orange, no leaf. The logo of Fanta is simply blue

Following Pepsi, another soft drink brand has changed its logo. The famous Fanta emblem has dropped its orange as the…

April 8, 2023

Pepsi comes back to its classic logo design

The iconic soft drink brand Pepsi has updated its logo, bringing back the classic design the company had before it…

April 21, 2023

Black Star Pastry: Between innocence and elegance

The Australian brand Black Star Pastry is a good example of how a local pastry becomes a worldwide food icon.…

March 28, 2023

Freeform gets free forms for its visual identity

When a brand experiences some unsteadiness, revision of its visual identity can be an effective means to stabilize the business…

March 17, 2023

Fashion brand Bonprix considerably reworks its logo

The German fashion retail company Bonprix has updated its visual identity that has to express its positioning as a “smart…

August 12, 2023

Argentina’s payment service rolls out a new visual identity

Changing its visual identity, the Argentinian fintech company Ualá has unveiled a new logo demonstrating a remarkable refinement in design…

March 11, 2023

Netflix: New look, same logo

Netflix seems to have joined the trend of changing everything in the visual identity except the logo. We saw this…

March 5, 2023

Nokia updates its logo for the first time in 45 years

Nokia, known as a global mobile phone brand, has unveiled its new logo. As the Finnish telecommunications company recently announced…

March 2, 2023

Pentagram refreshes the visual identity of Amazon’s streaming service

Prime Video, Amazon's streaming service, has launched a completely new visual identity by Emily Oberman and her Pentagram team. The…

February 25, 2023

Brazil restores its iconic country brand under Lula’s presidency

The Brazil brand comes back to the iconic design of 2005. The relaunch includes a campaign to reposition the brand…

February 22, 2023

7Up updates its brand with a clear and vigorous visual system

The logo of 7Up has undergone a considerable change, strengthening the assets of the brand with a new visual system.…

February 18, 2023

Jonathan Ive creates an emblem for Charles III coronation

In late 2011, Queen Elizabeth II knighted Apple's then-chief design officer Jonathan Ive. Now, when Charles III is going to…

February 15, 2023

Burberry brings back the Equestrian Knight to its logo

The British luxury house Burberry is going to restore the iconic Equestrian Knight for its logo. The rebranding is also…

February 15, 2023

Eurostar: How to transform a symbol into a flexible design system

Launched in 1994, Eurostar is a pioneer brand involved in international high-speed railway transportation. Its network connects the United Kingdom,…

January 31, 2023

Fans get offended by the logo of Pink Floyd re-edition of Dark Side of the Moon

Fifty years ago, Pink Floyd released their Dark Side of the Moon, a studio album that influenced much the world…

January 24, 2023

Daniil Medvedev gets a personal logo by Lacoste

On the occasion of the 2023 Australian Open which started this Monday in Melbourne, Daniil Medvedev has unveiled his own…

January 17, 2023

Italia’s Azzurri are about to start new season with new identity

At the beginning of the year, Federazione Italiana Giuoco Calcio (Italian Football Federation) announced a new identity for the Italian…

March 4, 2024

Holiday brand Center Parcs updates its logo

Established in 1968 by Dutch entrepreneur Piet Derksen, Center Parcs is an international network of holiday villages that currently operates…

January 4, 2023

ITV unveils new visual identity, relaunching its streaming service

One of the leading TV networks in the UK, ITV has partly changed its visual identity, following its parent company…

December 27, 2022

Musk’s Twitter presents a “perfectly awful” logo for its subscription service

After acquiring Twitter for $44 bln, Elon Musk clearly tends to make controversial decisions. Compared to his “blue checkmark” proposal…

January 12, 2023

NBC updates its peacock logo

The NBC peacock with its colorful tail is one of the most famous and recognizable logos. First introduced in 1956,…

December 14, 2022

UK’s TV news company carries out the first rebranding since 1970

Founded in 1955, Independent Television News is a British television production company that operates three news channels, including ITV News,…

December 8, 2022

Lancia rolls out a Progressive Classic logo anticipating a revolutionary design for its cars

The Italian sports car brand Lancia has introduced a new visual identity including a logo. The manufacturer's next-gen Ypsilon will…

December 3, 2022

Formula E gets a new visual identity

Launched in 2014, Formula E is a motorsport championship for electric cars. Early this year, the competition announced that it…

November 28, 2022

Aston Villa unveils a new logo chosen by fans

This summer, Aston Villa FC initiated a revision of its visual identity, feeling unsure about the insignia the club introduced…

November 23, 2022

Audi cars will soon receive a two-color logo

The Audi models are going to carry a new logo in the future. The iconic four rings stay, but with…

June 20, 2023

Glenmorangie: A new design for a whiskey brand

Established in 1843, Glenmorangie is a whiskey brand known for single malt whiskey available in 18- and 25-year-old bottlings, cask…

December 25, 2022

The Bronx Museum presents a new visual identity

Founded in 1971, the Bronx Museum of the Arts is a unique artistic space dedicated to contemporary art. Exhibiting a…

November 2, 2022

Rafa Nadal: Game. Set. Brand

Having 22 Grand Slams on his account, Rafael Nadal is the most titled tennis player in history. In 2016, he…

October 23, 2022

Wolff Olins repositions grocery brand Instacart

Founded in 2012 by Amazon's former supply chain engineer Apoorva Mehta, Instacart is a grocery delivery company that operates in…

October 18, 2022

Bhutan: Believing in new brand

Until recently, the Kingdom of Bhutan was one of the most closed countries in the world. Opening itself to visitors,…

October 13, 2022

Utah is about to adopt a new flag

Since 2018, the legislature of Utah has been working on creating a new design for the state flag. The lawmakers…

October 8, 2022

Citroën introduces new logo, again

For more than three years, Citroën has litigated against Polestar, arguing that the logo of the Swedish car brand resembles…

October 1, 2022

Salomon launches a promotion campaign with a refreshed logo

Owned by Finland's Amer Sports since 2005, sports equipment brand Salomon has updated its logo, celebrating its 75th anniversary. Three…

September 24, 2022

Zoom updates its visual identity, positioning itself as a brand

Zoom seems to have become a universal means for video calls, like Photoshop for image editing or Google for web…

November 6, 2022

Real Betis updates its visual identity

By winning this year's Copa del Rey, Real Betis has improved its image within Spanish football. Repeating the success of…

September 14, 2022

Tirlán: The land of abundance

Launched in 2017 as a joint venture, Glanbia Ireland has been known as a dairy and agriculture ingredients brand backed…

September 11, 2022

Roblox adjusts its logo, trying to build its own metaverse

Launched in 2006, Roblox is one of the popular online game platforms allowing players to program games to their liking.…

September 6, 2022

Škoda rebrands with a flat logo

At a special meeting, the Czech car brand Škoda, which has been a member of the Volkswagen Group for 30…

September 1, 2022

myToys: An unconventional logo for a children’s brand

The online shop myToys, owned by Europe's largest mail-order company Otto, has received a new visual identity, aiming to strengthen…

August 29, 2022

Nutiva rolls out nature-inspired logo

Founded in 1999, Nutiva is a food brand that pioneered the technology for producing organic plant-based foods, including baking oils,…

August 25, 2022

Brighton & Hove Museums: United with the ampersand

Formerly named Royal Pavilion & Museums, Brighton & Hove Museums is a governing body for six historic and artistic sites…

August 21, 2022

Oktoberfest gets its first-ever logo

Oktoberfest, a famous beer festival that is annually held in Munich, Germany, has received its first-ever logo in its 212-year…

August 14, 2022

Winnipeg presents a new city brand

Winnipeg, the capital of the province of Manitoba, Canada, is presenting itself as a tourism brand with a new visual…

August 9, 2022

Google continues unifying its products with a new Google Play logo

Google Play has updated its logo to be more consistent with Google's general visual style. The redesign is timed to…

August 5, 2022

Bugatti updates its look with new color palette and typography

The sports car maker Bugatti has presented its new visual identity that is intended to show the brand's aspiration to…

July 30, 2022

GE unveils logos for three planned public companies

The multinational conglomerate General Electriс has presented the brand identities for its three divisions as a part of the upcoming…

July 26, 2022

Aston Martin redesigns its logo with “subtle but necessary enhancements”

Aston Martin's iconic wings are ready for a new flight in 2022 as the brand is aiming to be increasingly…

July 21, 2022

Olympique Lyonnais carries out doubtful logo update

Playing in Ligue 1, France's top football division, Olympique Lyonnais, or simply Lyon, has recently carried a minor facelift for…

July 17, 2022

Zapier: Orange storytelling

Launched in 2012, Zapier is a product that allows end-users to integrate the web application they use and automate workflows.…

July 13, 2022

Linktree gets a new visual identity

Founded in 2016, Linktree is a web service helping persons and companies easily create a landing page with multiple hyperlinks…

July 9, 2022

French search engine Qwant unveils new logo

Launched in 2013, Qwant is a French search engine which is mainly used in France and other francophone countries. The…

July 9, 2022

La Liga’s Real Valladolid presents refreshed crest

Established in 1928, Real Valladolid is one of the prominent football clubs in Spain. The team have played in La…

June 27, 2022

GSK considerably overhauls its logo

Established after the merger of Glaxo Wellcome and SmithKline Beecham more than 20 years ago, GlaxoSmithKline (GSK) is one of…

June 23, 2022

Cleveland Cavaliers update their visual identity

Established in 1970, NBA's Cleveland Cavaliers have recently refreshed their brand identity, including a logo, marking a new era that…

June 17, 2022

Sunrise, simply Sunrise

Swiss telecommunications company Sunrise, re-established after the merger of the UPC cable TV provider and the Sunrise mobile service company…

June 10, 2022

Buick officially presents its new logo

Buick, one of the oldest car brands, has considerably changed its logo for the first time in 30 years. The…

June 5, 2022

Scottish Hockey rolls out a new logo

Scottish Hockey, Scotland's governing body for the sport of field hockey, has unveiled a new logo intended to refresh the…

May 27, 2022

Steiff: A new logo for Teddy bear anniversary

The toy brand Steiff, known for its plush toys, has rolled out a new visual identity. The updated look is…

May 23, 2022

Frontier adopts new visual identity

The American telecommunications company Frontier has adopted a new brand identity. The updated look, as the company says, emphasizes its…

May 15, 2022

New York Philharmonic unveils new look

Established in 1842, the New York Philharmonic is the oldest orchestra in the United States. Celebrating its 180th anniversary this…

April 15, 2022

Condor: Striped vacation

Established in 1955, Condor is a German airline offering flights to the Mediterranean Basin, Asia, Africa, North and South America…

April 5, 2022

Fiorentina unveils new logo

Playing in Italy's Serie A, ACF Fiorentina has unveiled its new visual identity, aiming to create a global brand and…

March 30, 2022

Air Japan: Fly Thoughtful

Established as World Air Network in 1990, Air Japan has received a new brand identity as a part of a…

March 23, 2022

Australia presents a new version of the National Brand

The national brand launched by the Australian government in July 2020 met so harsh criticism when presented that the National…

March 17, 2022

Bank of England refreshes its Britannia logo

Established in 1694, the Bank of England is one of the world's oldest financial organizations. Recently, the institution has revised…

March 10, 2022

EFE: Seriousness and credibility

Founded in 1939, EFE is a Spanish news agency that is the world's fourth-largest wire company after Associated Press, Reuters,…

March 3, 2022

Capcom presents Street Fighter 6 logo looking like a clipart piece

The Japanese game publisher recently present a teaser for Street Fighter 6. Although the developer showed a little of the…

February 22, 2022

Sanofi introduces a new logo

Originally founded in 1973, Sanofi is a French multinational pharmaceutical corporation, one of the world's largest drug manufacturers. Throughout its…

February 17, 2022

Anheuser-Busch updates its logo, following the ABInBev rebranding

Days after AB InBev presented its new visual identity, its American subsidiary Anheuser-Busch followed the lead, unveiling its new logo…

June 9, 2023

Washington Redskins rebrand to Washington Commanders with new visual identity

Amid discussion on the racial issues, NFL's Washington Redskins have finally changed their name, being urged by numerous requests from…

June 20, 2023

Google Chrome gets new logo for the first time in eight years

The world's most popular web browser is going to get a new logo. Google Chrome updates its visual identity for…

January 2, 2023

Anheuser-Busch InBev: Cheering redesign

Anheuser-Busch InBev, the world's largest brewing group, has been appearing under a new logo for a few days now. The…

February 3, 2022

Swiss insurance company receives new logo

CSS Insurance, the largest insurance company in Switzerland, has updated its look. While currently being on the rise, the company…

February 1, 2022

Florence’s new logo gets an F

City logos is a special topic. Often, new emblems meet critics from residents and people on social media for the…

January 29, 2022

M&M’s revamps its visual identity for an inclusive future

Having a more than 80-year history, the chocolate brand M&M's is launching a new rebranding, announcing a strategy oriented towards…

January 26, 2022

INSP TV rolls out a western-inspired logo

Initially launched as a Christian TV channel in 1978, the INSP network has transformed into a digital broadcaster over the…

January 23, 2022

Nivea: Rejuvenating the brand

The personal care brand Nivea received a new logo almost six months ago. However, neither Beiersdorf AG, the brand's owner,…

January 20, 2022

Eredivisie’s Willem II updates its logo

Playing in the Netherlands' football top division Eredivisie, the Willem II is approaching to its 125th anniversary the club will…

January 17, 2022

Radio France: New campaign, new look

Radio France, a French broadcasting public company, has presented a new branding as well as new programming logos as it…

January 17, 2022