The Solomon R. Guggenheim Foundation, established in 1937, is a renowned institution dedicated to promoting modern and contemporary art on…
A&W Canada has been a staple in the country’s fast-food scene since its inception in Winnipeg in 1956. Originally a…
The online retail giant Amazon is currently undergoing another rebranding. True to form, the company is making gradual and sometimes…
Established in 1805, Young's Seafood, a cornerstone of British seafood, has a rich history stretching back over 200 years. Headquartered…
Founded in 2006, the Chicago Stars, originally known as the Chicago Red Stars, have long been a mainstay in American…
Established in 1924, Kleenex, one of the most iconic tissue brands globally, has a history rooted in innovation. Launched initially…
Mountain Dew, PepsiCo’s iconic citrus-flavored soft drink, has undergone an evolution in its branding with a fresh identity for 2025.…
Founded in 2013, in Menlo Park, California, Robinhood has grown from a disruptive fintech startup to a prominent financial platform,…
Launched in 2017, in Santiago, Chile, Spora is an innovative company that specializes in the development of sustainable materials based…
The Kentucky Bourbon Trail (KBT) is a renowned tourist program established in 1999 to promote the rich tradition of bourbon…
By winning the 2023-24 EuroCup as newcomers, Paris Basketball made a significant impact on European basketball. This success paved the…
Ricard, the iconic French brand known for its pastis, was founded in 1932 by Paul Ricard in Marseille. It quickly…
Navistar International Corporation, one of the largest truck and diesel engine manufacturers in the U.S., has rebranded as International Motors,…
Founded in 2009, Bicycle Therapeutics is an international biotechnology company specializing in innovative cancer treatments. The company's patented technology is…
Mexico's flag carrier, Aeromexico, has unveiled its new brand design to celebrate its 90th anniversary. According to the company, the…
Ten years after its previous rebranding, the online payment service PayPal is once again undergoing a visual overhaul. The company's…
Almost a year ago, we reported on the dramatic launch of the Professional Women's Hockey League (PWHL) and the unveiling…
Launched in 2006 in Berlin, Germany, Zalando is a publicly traded online retailer offering fashion clothing, shoes, and beauty products.…
Twitch has rolled out a fresh brand identity, five years after its latest visual update. The leading streaming service offers…
The Consumer Electronics Show (CES), one of the world's leading technology trade fairs held annually in Las Vegas, Nevada, has…
This year, Snap Inc., the parent company of Snapchat, launched an augmented reality studio where developers can experiment and collaborate…
Established in 1863, the Polytechnic University of Milan (Politecnico di Milano, abbreviated as Polimi) is the oldest university in Italy…
Arizona has updated its tourism brand, unveiling a logo that emphasizes an ethnic design. According to the state's Department of…
The San Francisco International Airport (IATA code: SFO) has a new logo. According to the facility's management, the fresh design…
When it appeared on the web last week, the first graphic motifs of the Harris-Walz campaign generated rather limited enthusiasm.…
Recently, we've seen several instances of flag changes in U.S. states, such as Utah, Mississippi, and Minnesota. This list is…
Specializing in mutual insurance, FM Global is one of the oldest insurance companies in the United States, founded in 1835.…
Goldman Sachs is rightfully considered one of the giants of the global economy. As the world's second-largest investment bank, the…
Established in 1916, Piraeus Bank, Greece's largest financial institution, is currently updating its image against the backdrop of the slow…
Last year, the University of Adelaide and the University of South Australia announced their plans to merge into a single…
Calgary, Alberta’s largest city with a population exceeding 1.4 million, stands as the fifth-largest city in Canada. Known for its…
Ahead of the 2024 Olympic Games, which will start on July 26th in Paris, the Olympic Museum presented a new…
Amid the political tensions between China and the United States, Taiwan remains, in fact, an independent territory. A significant portion…
The renowned German design agency, Peter Schmidt Group, is well-known in the global design community for its impressive portfolio of…
Located in Tallahassee, FL, Florida State University is a prominent research institution engaged in various scientific activities. The university comprises…
18 years after its previous logo change, Italian football club SSC Napoli has updated its visual identity. The new look…
The second-largest wireless carrier in the U.S., Verizon, has recently unveiled its new visual identity. The company, with origins tracing…
Summer, with an abundance of sunlight, invites us to enjoy our free time outdoors. However, getting a suntan can sometimes…
Situated in Tirol, Austria, Kitzbühel stands out as a premier ski destination renowned for its elegance and popularity. Every year,…
NHL's Los Angeles Kings have updated their visual identity by restoring the logo the club had in 1988-98, a glorious…
Established in 1956, OMV (Österreichische Mineralölverwaltung AG) is an Austrian oil and gas company with the largest market value in…
Established in 1949, PUKY is a renowned German company specializing in the manufacturing of bicycles, scooters, segways, and other light…
In 2007, Apex Wheels rushed into the market with a unique design for BMW racing cars, proving itself as a…
West Loop is one of the most dynamically developing neighborhoods in Chicago, Illinois. Known for its industrial history and urban…
Nearly two weeks after the 2023/2024 season ended, Aston Villa, playing in England's Premier League, unveiled a new logo, replacing…
Established in 1868, Berkeley is one of the major intellectual brands of the U.S., along with Harvard, Stanford, and MIT.…
Many brands find it hard to choose the right typography. A big issue is how to express a wide range…
Established in 1872 in Neenah, Wisconsin, Kimberly-Clark, a company behind such popular personal care brands as Kotex, Kleenex, and Huggies,…
Founded in 1968, Primark is an Irish multinational fashion retailer that operates over 400 stores across Europe and the United…
Established in 1857, the Peggy Notebaert Nature Museum is one of the oldest natural science institutions in the United States,…
Such cosmetic and perfume brands as Paco Rabanne, Nina Ricci, and Jean-Paul Gaultier are rather popular among fashion and luxury…
The story of Aagrah begins in 1977 when Mohammed Sabir, an immigrant from India, opened a small restaurant in Shipley,…
Founded in 1942, Bombardier is a Canadian business jet manufacturer. While commercial aircraft are currently the main products of the…
Switzerland has revamped its tourism brand, replacing the logo known as Goldblume (“golden flower”) with a new emblem featuring the…
Established in 1824, the Royal Society for Prevention of Cruelty to Animals (RSPCA) is the oldest animal protection organization in…
Officially opened in 2023, the Perelman Performing Arts Center, known under the brand PAC NYC, is an arts venue located…
The Luxembourg Football Federation (Fédération Luxembourgeoise de Football – FLF) has unveiled its new logo and emblems for the national…
There's nothing better than starting your day with bright, stylish socks. Happy Socks, a Swedish brand, simplifies and makes this…
NFL's New York Jets have updated their visual identity, including a new logo and uniforms. In fact, new look is…
Since 1888, the food brand Manischewitz has been represented in American stores as an iconic example of high-quality traditional Jewish…
Disney+ has officially presented its new logo, different from what the service's subscribers are accustomed to seeing. The branded blue…
On April 3rd, France's top football division, Ligue 1, unveiled its new logo, set to officially represent the league from…
Established in 1985, Massimo Dutti is a Spanish fashion brand that operates 782 stores in 72 countries. The company belongs…
The renowned Italian luxury car brand Lamborghini has updated its logo for the first time in 20 years. Following the…
In the ever-evolving world of professionals, it is crucial to illustrate how individual satisfaction and collective success are interconnected. This…
Established as a spin-off of a food company in 1962, Murray's Cheese is a food retailer specializing in artisanal cheese…
Radeberger Pilsner is one of the popular German beers, which has been a favorite of many high and mighty, including…
Founded in 1976 in Lille, France, Decathlon is the world's largest company involved in producing and retail trade of goods…
Established in 1993 as a subsidiary of Scandinavian Airlines, Norwegian Air Shuttle is one of the leading low-cost airlines in…
Founded in 1901 by glassmaker Edward D. Libbey, the Toledo Museum of Art, located in Toledo, Ohio, is a well-known…
The Monterey Bay Aquarium, located in Monterey, California, is one of the leading environmental, educational, and research institutions in the…
Go.Compare, a well-known financial service comparison website in the UK, is expanding its range of services to include home insurance,…
Getting ready to relocate to the Intuit Dome in Inglewood, California for the upcoming season, the Los Angeles Clippers are…
As one of the world's leading players in the tourism industry, Germany's TUI Group is striving to broaden its range…
The Ligue Nationale de Basket, the top tier of men's professional club basketball in France, has updated its visual identity.…
In anticipation of the Genesis Invitational golf tournament, Tiger Woods unveiled his new apparel brand. Thus, Nike's Swoosh has been…
Founded in 1881, Iittala is a Finnish design brand, owned by Fiskars Group, that is known for its premium glassware…
Founded in 2014, Pluto TV is an online television service owned by Paramount Global. The platform is based on a…
Located in the Bronx, the New York Botanical Garden (NYBG) is a special place that has served as a connective…
The CW Television Network is currently undergoing a complete image revision to coincide with the company's 18th anniversary and transition…
The World Tourism Organization, headquartered in Madrid, Spain, is a specialized agency of the United Nations. Its goal is to…
Established in 1786, Demel, a pastry shop and chocolaterie, is a renowned gourmet and cultural attraction in Vienna, Austria. During…
Artificial intelligence is constantly expanding its influence. OpenAI, the company behind the dialog agent ChatGPT, has launched an annual conference…
Rockstar Games, owned by Take-Two Interactive, has initiated a legal suit against the Finnish game developer Remedy Entertainment over its…
Honda has announced that its new models will feature a redesigned "H" logo. This innovation is set to debut in…
Founded in 2004, Omlet is a British brand involved in the production of various breeding and care devices for chickens,…
As part of the preparation for the United States Semiquincentennial, the nation's 250th anniversary to be celebrated in 2026, the…
Last year, the Minnesota legislature initiated the change of the state flag. The final version was selected by a special…
The renaming of Twitter to X in July 2023 caused quite a stir, as Elon Musk's unexpected move disappointed many…
Launched in 1989, Telcel is a leading Mexican wireless telecommunications company. Currently, Telcel's cellular network covers over 73% of the…
Located not far from Lucerne in central Switzerland, Titlis is one of the highest peaks in the Swiss Alps, reaching…
Established in 1885, Boehringer Ingelheim is a German pharmaceutical brand that ranks among the top 20 companies in the global…
Many of the most beautiful landscapes in the United Kingdom are currently protected and supported by the National Association for…
Founded in 1875, Bauer Media Group is one of the oldest publishing companies in Germany. Evolving into a multimedia conglomerate,…
Today, many brands have to express their identities through an increasing number of communication channels, including print, audio-visual, and digital…
Launched in 2008, Sirius XM is the US's largest satellite and online radio company, with an audience of more than…
In 2017, Reddit launched its mobile app, bringing a new brand positioning. Now, five years later, the company believes its…
In the era of social media, dating apps, like Tinder, Badoo, or Match, are changing the nature of relationships by…
Launched in 2020, Wholesome is an Australian online retailer that offers a wide range of products, including foods and drinks,…
Founded in 2010, Mozoo, a digital agency, is entering a new era, launching a rebranding. The company's fresh visual identity…
Established in 1927, Cats Protection (formerly Cats Protection League) is one of the oldest animal care organizations in the United…
Launched in 2006, Deezer is a French music streaming service that allows users to listen to the musical tracks of…
Founded in 2008 by software engineer David Barrett, Expensify is an online platform providing expense management tools for companies of…
Covering nearly 280 sq miles, Norfolk Coast is a so-called area of outstanding natural beauty. Designated for conservation 55 years…
Since 1938, the Stern Grove Festival has been regularly held at a beautiful park in the center of San Francisco.…
The collapse of the Premier Hockey Federation in July 2023 was a disappointment for many fans. Fortunately, a month later,…
In 1920, inventor and outdoor enthusiast Eddie Bauer launched his first store under the name "Eddie Bauer's Tennis Shop” in…
Established in 1984 by brothers Steven and Mitchell Rales, Danaher is an American company manufacturing commercial, industrial, and medical products.…
Dating back to 1946, Aldi is a popular discount brand across Europe, offering food products at low prices. Aldi stores…
In our reviews, we have repeatedly talked about new logos and brand identities that were developed by Wolff Olins. The…
The Dutch mobile carrier T-Mobile, a former subsidiary of Deutche Telekom in the Netherlands, is carrying out a rebranding. From…
In 1993, a group of young and bold iconoclasts created Mountain Hardwear, a company that grew into a leading name…
Last year's winner of the CONCACAF Champion Cup, the Seattle Sounders FC, has unveiled its new visual identity, created by…
Mark Zuckerberg's Meta continues developing the Facebook brand, this time by adjusting the visual design of the social network. The…
It's hard to believe, but Johnson & Johnson has changed its logo for the first time in its 135-year history,…
Officially established in 1881, the Natural History Museum in London is one of the world's oldest institutions dedicated to the…
Launched in 2008, Dribbble is a social network where digital designers can publish their portfolios and search for jobs, and…
Two years ago, Germany's Lufthansa launched the airline brand Eurowings Discover. Now, the company is going to change its name…
Following Mississippi and Utah, which adopted new flags not so long ago, Minnesota is moving toward a new flag design.…
In 2018, SEAT launched Cupra as a separate car brand. And it was a complete success, as the creation of…