Aiwa Logo PNG
Aiwa is the name of a Japanese brand, which is specialized in the production and distribution of consumer electronic goods. The company was established in 1951 as AIKO and changed its name to Aiwa in 1959. Today it has its head office not only in Japan but also in the United States, which allows an easier distribution on various continents.
Meaning and history
The main thing about Aiwa’s visual identity is its color. The scarlet shade of red has been with the brand since its first days. The style of the lettering was changed, but the color of the lines — never.
What is Aiwa?
Aiwa is a Japanese consumer electronic items manufacturer, which was established at the beginning of the 1950s. Today the brand is well known in the Asian region and also distributes its products internationally. Aiwa is best known for its headphones and accessories.
1959 — 1991
The very first logo for Aiwa was introduced in the late 1950s, and although it was composed of the lettering in Latin symbols, the Japanese influence and culture could be felt in every line of the inscription. The uppercase wordmark was executed in a custom sans-serif typeface with bold and sleek contours of the letters and their lines slightly elongated and cut diagonally, resembling hieroglyphics style of writing.
1991 — 2003
The redesign of 1991 introduced a different style of the Aiwa logotype. This time the lettering was executed in the lowercase and had its new custom typeface smooth and fancy. The lines of the letters were also elongated, but unlike the original version, all angles were softened and contours looked tender and sophisticated, despite the thickness and confidence of the scarlet-red lines.
2003 — 2006
In 2003 the Aiwa logo was changed again. This time it was a stylized inscription, composed of three symbols — the letter “A” without the horizontal bar, the thick di-agonal line, placed in parallel to the right bar of the “A”, and the third element, which looked like the mirrored letter “N”, and also had its left bar set in parallel with the previous symbol. In this version of the logo, the name of the company was pretty difficult to read, but the iconic shade of red still kept the insignia recognizable.
Font and Color
The stylized futuristic lettering from the primary Aiwa badge has no commercial font analogs. It is more a graphical element than a typeface, with bold sleek slanted lines and softened ashes, creating a dynamic and elegant composition, which evokes a sense of motion and progress.
As for the color palette of the Aiwa visual identity, it is based on a calm and smooth shade of red, which looks very confident and evokes a sense of excellence, showing the fundamental approach of the company, its experience, and its expertise.
