Think of all the prominent brands you know. What is the first thing that comes to your mind? Their logos are likely to pop up.
It’s obvious that logos play a crucial role in brand image and promotion. You might be thinking that you can simply hire a logo designer to get yours done. True. But even then, you’ll still require a fair idea of how your logo should look and what it should represent. After all, your business is in question.
In this article, we will guide you through the fundamentals of logo designs and what you should consider while creating yours.
What Is Your Goal?
There are several types of logo designs. You might have already noticed that some brand logos have nothing to do with the names, such as Nike. On the other hand, logos such as that of Apple, Target, or Twitter directly reflect the name. While some businesses only have emblems, others include the name of the brand.
Your first aim is to figure out what aspect the logo should represent. For instance, if you run an essay helper service, you might want to consider what would students think about first. Do you want a combination logo that includes both text and picture? What impression do you want your consumers to have when they see the logo?
Once you have answered these questions, you will have a clearer picture of what you want to achieve.
Check the Competitors’ Logos
Much like every other business aspect, it is always useful to know what your fellow businessmen are projecting. You are not looking to copy their design. This is more about brainstorming. Do you think that logo directly promotes the company? Does it help improve profits?
Analyzing your competition’s logo could also improve your perception of your own brand and devise future marketing strategies.
Design Considerations
It isn’t easy to simplify what makes a good logo. Still, you can avoid some common mistakes that make for terrible logo designs. Here are some factors that will contribute to your logo’s success:
- Simplicity. You do not want a complex design that is too hard for consumers to identify with your brand.
- Memorability. Your logo not only has to be unique; it should also be easy to spot anywhere.
- Timelessness. Your business would need revamping every once in a while. Your logo should also be simple enough to pull off an upgrade.
- Versatility. No matter what your products and services are, your logo should work well on all mediums. For instance, does it look equally good on paper and cloth? Does it have the same aesthetics regardless of the size? Is it readable by all consumer groups?
To emphasize all these points, let’s evaluate the Google logo. As you know, since its launch in 1998, Google’s logo has changed multiple times. At the same time, it has also maintained its core uniqueness, stayed relevant while resonating with the changes in the company.
Choosing the Logo Designer
When you have done sufficient research and homework, it is time to consider hiring a logo designer. You should review their previous designs to see whether it aligns with your own ideas.
It would also be a good idea to ask for client testimonials to assess the professionalism of the designer. You should remember that it is a two-way street, and be ready to offer any clarifications to the designer regarding your business. The design process will take time, and it’s better not to rush the pro.
Designing the Logo Yourself
If you do not have the budget to hire a designer, no issues. There are several logo-makers that you can use to create a logo yourself. Whether you have a design background or not, you need to be aware of a few design elements:
- You can work with original images or stock photos.
- It is best to choose a logo maker that has templates and comes with customization. This will reduce the chance of your logo designs overlapping with other businesses using the same software.
- Always work with vector files that are scalable. This way your logo will have the same effect across multiple mediums and printing materials.
As easy as it sounds, once you get into the actual design, it could be an arduous process. But the process of logo creation doesn’t end with designs.
Test Your Logo
At the initial phase, we recommend that you have a few options lined up for further assessment. Before you make it official, it is best to test how your audience reacts to the logo.
Today, with social media polls and surveys, you can easily gather insight and receive feedback. You can also upload it and see how it works with your product and website design.
If you are not happy with the product, do not hesitate to get professional help. After all, your final logo could influence how your consumers perceive your business for a long while.
The Bottom Line: Trademark Your Logo
When you are finally happy with the logo, the wise thing to do is trademark it. This is a way to notify others that the logo is your property and prevent them from duplicating it.
Trademarking is crucial if you intend your logo to be commercially used, meaning it would appear on your products. Designing the right logo for your business could get tricky. Do not rush the process, be scrupulous about it.
