Zara logo

Zara logo

Both the Zara brand and the logo have a long history, and they attract even those who have little to do with fashion. There is more about Zara than just ever-changing fashion.

Zara logo history

Zara logo history

Zara is a genuine success story – a Spanish success story, which has converted fashion from an elite art to a popular one. The logo was designed to emphasize the simplicity and elegance of the solution found by Amancio Ortega, a Spanish entrepreneur. The solution was as simple as it was brilliant: his idea was to shorten the period of collection development from six months to… two weeks! It was not just collection development that was to be wrapped up within these two weeks; they were to embrace the whole cycle from the concept itself down to hitting the podium and market. In fact, the first collection branded as Zara was nothing more than a replica of a group of world fashion brands. The only difference was the price, as it was attractive for mass buyers. That was just the beginning of the brand’s history, and shortly after Zara logos began to pop up in new places. Two collections each year? Why not three? According to the founder of this young and affordable brand, the goal was not to limit the target audience and the fashion house’s opportunities. The designers would no longer respond to changing weather and political roles. It took but a couple of months for the Zara logo to mount utterly unique pieces of clothes.

Zara Symbol

Zara Symbol

The Zara symbol is just a combination of four Latin letters, which is known worldwide. The brand founder firmly rejected the idea of creating a highly meaningful (and fairly expensive as any high quality product is believed to be) symbol or logo. The four letters were to encode the new brand’s ultimate policy of making trendy products as simple and available as themselves.

Instead of using ad trailers and big boards, Amancio Ortega followed a different path. Scores of Zara stores appeared in Spain, then Portugal and other European countries (as well as overseas). Each particular store was a precursor of the new. First, they presented replicas of old collections and, later, brand new ones created within the renowned two weeks.

zara home logo

Every year Zara comes up with thousands of new pieces of clothing. It is noteworthy that they are made in Europe, not in countries with cheap workforce (and often poor quality). Zara uses an outstanding marketing strategy, as it has dumped annoying ads. Each customer is free to choose what he or she likes, thus cementing the brand’s reputation and generating highest profit. The cash is invested in new stores.

Zara Emblem

Zara Emblem

The Zara emblem has conquered Europe. Spain surrendered first, Portugal – second. However, today it is France that has the largest number of the brand’s stores, as it hosts scores of ones with signboards sporting the Zara emblem. The French are among the pickiest fashion lovers, aren’t they! Both casual and festival dresses should look beautiful and feel comfortable. Zara employs more than 200 designers to tailor the brand to every buyer.

The secret of the brand’s success lies in pinpointing individuals instead of targeting categories (not even social ones). The Zara emblem has dotted the streets of European cities. You can find it in any fashion avenue around the globe.

zara man logo

Why tout it? That’s odd.

New stores are exactly what is needed.

Want a new collection? Please, come over in about a week, and you will definitely find a good thing. Well, what do you think is better for you?

Zara is a symbol of a rapidly evolving trend, which the world’s top designers strive to keep up with and materialize into truly fashionable clothes for each and every customer.

Months of waiting, seasonal delays and inevitable setbacks – no!

New colors, fabric and contours – yes! Zara comprises nearly all countries of the world, which the brand owner is dressing in top quality clothes in an infinitely thorough and original way. In summer and winter alike!