Toshiba Logo

 

Toshiba Logo

The company’s first logo, which was adopted in 1893, reflected its connection to Mitsui Bank. Ten years later, as the company was renamed from Tanaka Seizo-sho to Shibaura Seisaku-sho, it introduced another emblem featuring the character for “Shiba”.

Meaning and history Toshiba Logo

Logo Toshiba

As the manufacturer was growing, its logotype went through a sequence of changes until in 1950 the first wordmark logo was adopted.

Font of the Toshiba Logo

Font Toshiba Logo

The original Toshiba wordmark sported a beautiful italic script, yet later the company switched to a simpler, easy-to-read design.

Color of the Toshiba Logo

Color Toshiba Logo

Since 2002, the main color of the Toshiba logo has been red. Below the red wordmark, the “Leading Innovation” tagline is given in black.