THX Logo

thx logo

While the THX logo and, more notably, its trailer have undergone an innumerous number of transformations, their typographic core remained the same.

THX logo meaning and history

THX logo

The earliest version, released in 1983, already has everything what makes this logotype recognizable. The horizontal bar on the letter “T” extends over the “H” and “X”, while below the wordmark, there is another horizontal bar. The logo is fading in an out. The original trailer, nicknamed “Wings” (after the Oscar-winning movie of the same name), was being shown before the start of a film in theatres.

Symbol THX

thx symbol

Since then, the trailer has appeared on millions of THX-certified DVDs and VHS tapes. There have been over 20 variants varying by visual effects, the color scheme, music, text etc.

THX audio emblem

THX emblem

The trailer is based on the so-called Deep Note, an audio trademark developed by Dr. James A. Moorer. It is a synthesized (and rather ominous) crescendo moving from a low rumble to a high pitch.

Font of the THX Logo

The logotype features a sans serif typeface created for the company from scratch.

Color of the THX Logo

Color THX Logo

In the trailers, the “THX” lettering has appeared in a variety of colors and shades. In most cases, shades of silver have been used to create a shiny effect.

Leave a Reply

avatar
  Subscribe  
Notify of