Swatch Logo

Swatch Logo

The word Swatch is a contraction of “Second Watch”. By choosing this name, the Swiss watchmaker emphasized that its products are unpretentious, not expensive, and disposable.

Meaning and history Swatch Logo

logo Swatch

The emblem comprises two elements: the Swiss flag cross and wordmark. The cross reminds that the products come from Switzerland, probably the most respected country in the world of watchmaking.

Font of the Swatch Logo

Font Swatch Logo

The customized typeface resembles the font called “Swatch it”, created by Samuel Park.

Color of the Swatch Logo

Color Swatch Logo

In addition to the red and white colors of the Swiss flag, the Swatch logo includes black color for the wordmark. Alternatively, the name of the company may be given in white against the grey background.