Samsung Logo

Samsung Logo

Samsung logo vectorSamsung logo vector Logo Samsung pnglogo Samsung png Samsung logo epsSamsung logo eps

For most of the company’s history, the most distinctive element of the Samsung logo was a three star pattern. It reflected the origin of the brand’s name, which means “tri-star” in the Korean language.

Meaning and history Samsung Logo

Samsung Logo history

The brand was created in 1938, but its operation was rather modest, so the need for a logo actually did not arise. By 1958, however, it was obvious that Samsung needed its own insignia. The logo featured 3 stars, 3 stripes and wheat plants inside a circle shape. The stars were connected with the name of the company, while the wheat plants emphasized its agricultural roots.

samsung galaxy logo

With the introduction of the brand’s first black and white television in the 1960s the need for a logo update became obvious. Although the new emblem was based on the same visual metaphor – three stars in a circle – it looked different, cleaner. Also, a wordmark appeared next to the symbol.

The Samsung logo introduced in the 1980s looked more up-to-date. The lines became sharper; the negative space was successfully used.

Current symbol Samsung

symbol Samsung

The current Samsung logo was unveiled in 1993. Its introduction was a part of the new approach, which was reflected in the “Quality First” slogan and also included introduction of new company policies on the factories.

The language chosen for the emblem, English, emphasizes the brand’s global presence. The stars that were present in the earlier versions of the logo are gone. The symbol comprises a dark blue oval shape and the wordmark. The oval shape tilted at a 10-degree angle is supposed to represent the world moving through space. The first and the last characters go outside the borders of the oval.

Audio emblem Samsung

emblem Samsung

Samsung is one of the companies that, in addition to a visual logotype, have an audio logo. The author of the melody is an Austrian composer Walter Werzowa. It was recorded by the Los Angeles-based music and sound design production company Musikvergnuegen. The audio logo comprises the notes E♭, A♭, D♭, E♭.

Font of the Samsung Logo

Font Samsung Logo

The wordmark features a customized typeface, which may be a version of either the Helvetica Black or the DDT Cond SemiBold font. The distinctive feature of the type is the letter “A”, which is given without the usual horizontal bar. This reflects the constant strive for innovation that is characteristic for the brand.

Color of the Samsung Logo

Color Samsung Logo

The color scheme is quite simple. In addition to the basic color, white, it includes a dark shade of blue. In fact, blue has been present in some versions of the Samsung logo since the 1960s. Also, some of the earlier versions of the logo include red, black, and grey.