Red Bull Logo

Red Bull logo

One of the most popular energy drinks in the world, Red Bull was created in 1987 by an Austrian entrepreneur Dietrich Mateschitz.

Meaning and history Red Bull Logo

Logo Red Bull

The history of the Red Bull logo dates back to 1987. It was then that the company owner Dietrich Mateschitz tasted the Thai energy drink called “Krating Daeng” (which means “red bull” in English). He was impressed by it so much that the idea of the new product and its logotype sprang into his mind almost immediately.

The emblem includes two red bulls butting heads in front of a gold spot, which can be actually interpreted as the sun.

Red Bull slogan and symbol controversy

Red Bull symbol

In 2014 the slogan “Red Bull gives you wings” became a cause of a $13 million class-action lawsuit. The company was alleged to deceive its customers by promising them increased concentration and reaction speed. Also, the brand’s advertising supposed that the product is a better source of energy than a cup of coffee, for instance, while in fact Red Bull contains the same amount of caffeine (or even less) as a cup of coffee.

Red Bull Music Academy emblems

Red Bull emblems

The company provides musicians all over the world by unique recording spaces called Red Bull Studios. For this project, digital creative agency Momkai created several versions of Red Bull logo using local themes. The logos were used as a backdrop for public interviews with musicians.

Font of the Red Bull Logo

Font Red Bull Logo

The typeface used for the Red Bull logo is a custom one, but there are several fonts that look very similar. Probably, the closest one is Futura SH-Dem Bol (with slightly modified characters “R” and “B”). We can also mention other fonts that bear resemblance to the one used in the Red Bull wordmark, for instance, Futura BQ Demi Bold, Avant Garde Gothic, and Futura TS XBold.

Color of the Red Bull Logo

Color Red Bull Logo

The iconic “gold and red” color scheme is what makes the logo recognizable. However, in case of Red Bull Music Academy emblems, other colors may be added to the palette.