Obey Logo

Obey Logo

The OBEY Clothing brand was created in 2001 by street artist and skater Shepard Fairey. In a way, the brand was a logical consequence to Fairey’s work in activism.

In 1989 the artist began a street campaign called Andre the Giant Has a Posse. During the campaign, the image of the “Giant” was reproduced thousands of times on a wide variety of surfaces in public places. Later, the “experiment in phenomenology”, as Fairey called his campaign, gave rise to the Obey Clothing brand, known for its interest in controversial or contradictory designs. A modified version of the initial “Andre” picture became the Obey logo.

Logo Obey