New Orleans Pelicans Logo

New Orleans Pelicans Logo

As a very young professional basketball team, the New Orleans Pelicans have had only one primary logo so far. In addition to it, there’s a set of secondary emblems.

New Orleans Pelicans logo meaning and history

New Orleans Pelicans logo history

The team was created on the basis of the Charlotte Hornets when they relocated to New Orleans. During the first 12 years of its history, the team was called the New Orleans Hornets. It was only in 2014 that the club received its current name and the first logo was introduced.

As the most prominent part of their logo New Orleans Pelicans used a stylized pelican. There’s the lettering “New Orleans” above, while the word “Pelicans” is placed below.

Alternative emblems

New Orleans Pelicans emblem

There are at least three official secondary emblems. One of them represents a huge fleur-de-lis with a pelican’s head inside. A gold (or brown) basketball can be seen under the bird’s red bill.

Another logo sports a gold basketball, which is placed inside a red circle in such a way that a red crescent is formed above the basketball. There’s the text “Crescent City” (on the top) and “Basketball” below. Between them, there’s a red fleur-de-lis.

Nola symbol

New Orleans Pelicans symbol

One more logo features the white word “NOLA” (which refers to the city of New Orleans) in the same type as the one used on the primary logo. A red fleur-de-lis symbol can be seen above the lettering. On the background, there is a gold (or brown) basketball.

Font

While the logo usage guidelines state that the team’s official font is Arial Bold, in fact, the wordmark features an entirely different type. The custom letters are highly recognizable due to the unique round elements. They were probably inspired by the yellow plate that can be seen on the upper bill of the American white pelican (the plate forms only on the bills of breeding adults). By using the round elements, the author of the New Orleans Pelicans logo managed to create a symbolic link between the name of the team, the emblem, and the wordmark.

Color

New Orleans Pelicans Logo

The official palette includes navy blue (PMS 289), gold (PMS 872), which is actually more like brown, and a bright and eye-catching shade of red (PMS 186).

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