Monster Energy Logo

Monster Energy Logo

The Monster Energy drink has been manufactured by Hansen Natural Company (which is now called Monster Beverage Corporation) since 2002. The modernistic Monster Energy logo was created by McLean Design, a branding company headquartered in California.

Monster Energy Logo Meaning and history

Logo Monster Energy

The emblem represents a large neon “M” on the black background. The characters look “torn” and somehow resemble the claws of a monster trying to get out of the can.

monster energy drink logo

The company has been alleged for using Satanic symbols. Some people mention that the Monster Energy logo seems to include three Hebrew characters, which have the numerological meaning of 6. Therefore, in their view, the emblem is nothing but the Biblical Number of the Beast. However, the design firm responsible for creating the logo claimed the emblem did not include any Satanic implications.

Alternative Monster Energy symbols

monster energy symbolMonster Energy logo has never been modified since its introduction in 2002. One of the reasons can be that the beverage’s sales have stayed rather high, while logotypes are very often redesigned when profits start dropping. However, there are several versions of the emblem created for various types of the drink (Absolutely zero, Assault, Khaos etc). Having the same shape, they vary in terms of the color palette.

Who created Monster Energy emblem?

monster energy emblemThe authors of the Monster Energy emblem were designers from McLean Design. The firm based in Walnut Creek, California, specializes in brand and packaging design. In addition to Monster Energy, the company boasts such famous clients as Nestle, SunSweet, Bosch, Epson, Unilever, and Coca-Cola. While developing brands, McLean Design puts an emphasis on consumer engagement as the way to making a lasting connection.

Font of the Monster Energy Logo

Font Monster Energy Logo

Every letter in this custom typeface is unique. Characters have slightly different sizes, due to which a very unusual visual effect is produced. Probably the most eye-catching one is the “O” character with an overlapping vertical bar.

Color of the Monster Energy Logo

Color Monster Energy Logo

The distinctive neon green is accentuated by the black background. This combination embodies the product’s core features (aggressive, exclusive, energetic, youthful, exciting) perfectly well.