Marvel Logo

Marvel Logo

The earliest Marvel logo, which was created in 1939, reflected the original name of the company, Timely Comics. It was placed inside a shield shape. The 1951 logotype reflected the change of the company name to Atlas Comics.

Meaning and history Marvel Logo

Logo Marvel

The company started the Marvel branding in 1961, around the time The Fantastic Four made its debut. Simple as they were, the earliest versions of the wordmark had much in common with the logo the company uses today.

Emblem Marvel

Marvel emblem

With each modification, the Marvel wordmark was getting closer and closer to its modern look. The combination of white and red has been featured in the logo since 1990.

Symbol Marvel

Marvel symbol

For more than a decade in 1990-2002 a distinctive “M” (resembling the MTV logo) was part of the logotype, but the company eventually opted for a simpler sans serif wordmark. The latest modification took place in 2012. It was quite a subtle update hardly noticeable unless you compared the two versions side by side.

Font of the Marvel Logo

Font Marvel Logo

The typeface looks very close to the font called Benton Sans Extra Comp Black font. The regular version of the typeface was designed by Cyrus Highsmith and Tobias Frere-Jones.

Color of the Marvel Logo

Color Marvel Logo

The bright shade of red featured in the Marvel logo creates an excellent background for the white lettering.