LOreal Logo

LOreal Logo

The world’s largest cosmetic company, L’Oréal S.A. is based in the northwestern suburb of Paris, called Clichy. Some of the fields the company works in are hair color, skin care, make-up, fragrances, as well as tissue engineering and biopharmaceutical research.

LOreal Logo Meaning and history

LOreal-Logo

The history of L’Oréal group dates back to 1909, when the young chemist Eugène Schueller offered Parisian hairdressers a hair dye he had created on his own. The name of the dye was Auréale. So, from its very first steps, the company has been moving in the direction that is true to it even now: use research and innovation to create beauty.

The company was registered only ten years later. At the time, the staff included only four chemists (including the founder) while by 1951 there were over 100 employees. As of 2017, over 20,000 people worked for L’Oréal. The group owns over 500 brands.

LOreal Symbol

LOreal Symbol

In fact, the LOreal logo is not an image or a symbol, but just a wordmark. That’s why the very type and the way each character is given are essential for the overall visual effect. Each letter in the name of the company is capitalized. Interestingly enough, they are given in two sizes: “L” and “O” are bigger, while the “real” inscription is given in smaller letters. So, although all the characters are capitalized, the designers managed to stay within the boundaries of grammar rules.

The story behind the phrase in the LOreal emblem

LOreal emblem

The phrase “Because I’m Worth It” first appeared in a L’Oreal advertisement in 1973. It was written by a 23-year-old copywriter Ilon Specht with McCann Erickson. The phrase turned out to be very popular, and the New Yorker even devoted an article to it in 1999.

Font of the LOreal Logo

Font LOreal Logo

The type chosen for the LOreal wordmark is highly readable and clear. We can’t notice any notable unique features: every character looks the way it would have looked in a blog or a magazine article. Due to the simple and minimalistic font the insignia stays highly recognizable and doesn’t leave you in doubt as to who it belongs to.

Color of the LOreal Logo

Color LOreal Logo

L’Oreal logo is basically given as a combination of white and black. The corporate emblem features black as a background, while the wordmark itself is given in white (negative). However, the reverse is also acceptable. This elegant and classic combination symbolizes the inborn sense of style, as well as purity (white) and mystery (black).

It is also worth mentioning that the emblem may be given in various other colors, depending on the visual context. Most often, it features shades of golden, sometimes with the 3D effect.