LA Chargers Logo

LA Chargers Logo

Many fans of the LA Chargers expected that following the football team’s move to Los Angeles, not only its name, but the logo would be changed, either. However, having “teased” its fans with two new versions, the Chargers eventually stuck to the logo that was almost identical when compared with the one used in San Diego.

LA Chargers logo meaning and history

LA Chargers Logo history

The original Los Angeles Chargers logo featured a white shield with a blue outline. Inside, there was the head of a horse above two fields (gold and blue), a white lightning bolt, and the name of the team. The shield was placed inside a white circle with a bold blue outline.

The Chargers only stayed one year in their native town before moving to San Diego. And yet, although the team changed its location, its logotype did not change that much during the following decade. There was some experimenting with shades of blue, as the result of which a rather bright shade was chosen, nicknamed powder blue.

Symbol in 1974-2016 LA Chargers

Symbol LA Chargers

The 1974/75 season brought about a completely new logotype sporting a helmet side view. The only element borrowed from the previous emblem was the lightning bolt, its shape was altered, though. The color palette was modified once again, both the yellow and blue colors growing darker.

The version introduced in 1988 featured an even darker blue color (navy blue). The helmet was rotated to a 3/4 view. The shape of the face mask and the lightning bolt was modified. In addition to this, the lightning bolt was now white, with a gold and blue outline.

In 2002, the team got rid of the helmet logo, and only the arched lightning bolt was left looking more like the one used in the 1974 logo than that from the 1988 variation. As the result of the 2007 redesign, the white filling was replaced by the gold one, while the outline combined two shades of blue (both are the Chargers’ official colors currently).

Los Angeles Chargers emblem

Los Angeles Chargers emblem

Having moved to Los Angeles, the Charges went through three logos in two days, yet eventually stuck to the logotype and the wordmark that looked almost the same as the San Diego ones, except for the inevitable modification of the text.

Why did the Chargers change their logo three times in two days?

LA Chargers Logo

As A. G. Spanos, the team’s president of business operations, explained later, the first two logotypes revealed after the Chargers’ relocation, were just meant to supplement, not replace, the official Los Angeles Chargers logo.

Font of the LA Chargers Logo

Font LA Chargers Logo

The team preferred to have every letter of its wordmark designed from scratch rather than use an existing font. The glyphs in the LA wordmark seem to belong to the same type as those used in the San Diego Chargers version. Some of the characters are different, though, as the word “San Diego” was replaced by “Los Angeles.”

On the whole, it is a double line wordmark with yellow elements along its bottom.

Color of the LA Chargers Logo

Color LA Chargers Logo

The official palette incorporates four colors, including two shades of blue (navy blue and so-called powder blue), as well as gold and white. All these are used on both the LA Chargers logo and the wordmark.