KFC Logo

KFC Logo

The fast food restaurant chain KFC specializing in fried chicken has over 20,000 restaurants all around the world. In terms of sales it is beaten only by McDonald’s. The company belongs to Yum! Brands, which is also the owner of Pizza Hut and Taco Bell.

KFC Logo Meaning and history

KFC Logo history

The original KFC logo was created by Lippincott & Margulies in 1952. From that time on, the stylized face of Colonel Sanders, the founder of the fast food chain, has been an essential part of the company’s branding. The logo was black and white. The name of the restaurants, “Kentucky Fried Chicken”, was included in the emblem as it is.

In 1978 Colonel Sanders got a facelift. The work was done by the same agency, Lippincott & Margulies. Colonel’s smile became a bit different, and he got a neater hairstyle. Next to the face, there was a “Kentucky Fried Chicken” inscription, this time in a bit different type.

It was only in 1991 that the now well-known abbreviation “KFC” became a part of the logo. Some sources mention that the reason for this was that the company wanted to get rid of the word “fried”, as it supposed an unhealthy food choice. The red color was added to the logo, as well as a sort of horizontal gradation. Also, the same year the mansard roofs on restaurants were modified and got the red strips.

KFC Symbol: 1997–2007

KFC Symbol

In 1997 the logo was substantially modified by Landor Associates. Colonel Sanders got shoulders and a new facial expression. Also, he tilted his head. When the chain received this logo, it simultaneously made quite a few changes in the restaurants’ interior and exterior design. The mansard roof was replaced by a flat one, while the tower grew thicker.

KFC Emblem: 2007–Present

KFC Emblem

In 2007, the emblem was slightly modified. The Colonel’s wrinkles disappeared, and he “put on” an apron instead of the tuxedo. The lines became thicker. Some designers criticized the new version, claiming that it has become less sincere and the Colonel looks like a Vladimir Lenin in a wig.

Font of the KFC Logo

Font of the KFC Logo

The simple italic type used for the “KFC” characters in the current emblem has been used since 1991. The font for the “Kentucky Fried Chicken” inscription has changed more than once, becoming more and more minimalistic.

Color of the KFC Logo

Color of the KFC Logo

Basically, the color scheme (red, black, and white) has stayed the same since the 1991 version of the logo was created. However, if you take a closer look at the latest emblem, you will definitely notice the difference in the shade of red used: it has become a bit darker, less bright.