Hyundai Logo

Hyundai Logo

Originally, Hyundai was founded as an engineering and construction company in 1947. It was only two decades later, in 1967, that the Hyundai Motor Company appeared. The very first car to be introduced was the Cortina, which was the result of collaboration with Ford.

In 1975, the motor company launched the Pony – the first car designed and manufactured in South Korea. It was created by a group of well-known car engineers from Britain. The model turned out to be a great success, even outside the South-Korean market. The Pony even gained the title of the top-selling car in Canada.

1985 was a very important year in the history of the company – it was about to bring its products to the US market. Starting with the Sonata, which was introduced in 1988, the motor company started to manufacture cars with its technology. By the summer of 1990, the overall number of the cars that rolled off Hyundai’s assembly line exceeded four million.

Six years later, the official branch in India was founded, with its production facility in the vicinity of Chennai. During the following decade, the company was experiencing steady growth. However, in 2008 the sales dropped in spite of its attempts to spark consumer interest with such programs as ‘Hyundai Assurance,’ for instance. The company eventually managed to return its sales to higher level. In 2013, it introduced its Grand i10 in India.

Today, the Hyundai Motor Company owns the largest integrated car manufacturing plant and sells its cars through more than 5,000 dealerships and showrooms. Together with Kia Motors and Genesis Motors, it forms the Hyundai Motor Group, the world’s third-largest vehicle manufacturer. Hyundai also works in other industries.

Hyundai Logo evolution

Hyundai Logo evolution

The current logo has almost nothing in common with its predecessor, the emblem adopted in 1974. Interestingly enough, the old logo also was built around a stylized letter “H,” yet here it looked different – it was bold, flat, and static. You could feel neither the dynamism nor the “flying” effect of the modern logo.

Next to the “H,” there was a smaller and blacker “D,” which looked a bit like the shade of the “H.” The letters were placed inside a bold black rectangular frame. Simple as it was, the emblem was used up to 1992 when the “Flying H” was introduced.

Hyundai Motor Company logo

Hyundai Motor Company logo

The logo consists of two parts: the wordmark and the emblem. The logo of the Hyundai Motor Group is different. It doesn’t comprise the “Flying H” emblem, only the text.

Hyundai logo meaning

Hyundai logo meaning

At first glance, the meaning of the emblem seems pretty transparent: just an italicized “H,” the initial letter of the name of the company. However, there’s also a symbolic meaning: the letter “depicts” two individuals shaking hands. One of them represents the company, while the other represents a happy customer. The handshake symbolizes trust and satisfaction between the two parties.

Why is the “H” slanted? The most obvious answer is probably “To make it different from the Honda logo.” While there seems to be some truth in this answer, the company also offers a “nobler” explanation. The forward slant symbolizes the company’s active position and its openness to the future. The oval frame stands for the brand’s global expansion and shows that it wants to go far beyond Asia.

New Hyundai logo

New Hyundai logo

The fact that Hyundai became one of the world’s largest carmakers imposed some additional requirements on the motor company regarding its logo. In-house marketing specialists discovered that Hyundai experienced lower regional brand rankings in Australia and Europe. Also, there’ve been quite a few global branding inconsistencies – hardly a surprise for a brand selling its cars in more than 190 countries.

So, in 2017, the carmaker’s in-house design group developed a new global identity. It included not only the Hyundai logo, but also many other elements, including a custom font, new photography, and a unified color palette. The updates have been quite subtle, yet resulted in a cleaner and better-recognizable identity, which has been used in all the advertising materials issued in 2017, 2018, and later.

The most important modification concerned the text “NEW THINKING. NEW POSSIBILITIES” – it disappeared from the logo. This move seems quite natural from the point of view of the overall look of the logo and its meaning. The “thinking and possibilities” notion was probably a bit too complex, while the words themselves created a sort of visual noise blurring the impact of the emblem. The 3D chrome effect also disappeared leaving just a simple flat icon – now, in a darker shade of blue.

As a result, the insignia became better for print and digital applications. The new logo is more flexible and easier to reproduce. It is typically used in the vector format.

Stacked emblems

Hyundai emblem

While in the regular logo, the “Flying H” and the wordmark are positioned horizontally, there’re also stacked versions. One of them emphasizes the wordmark, while the other emphasizes the “Flying H.”

Chrome symbol

Hyundai symbol

While the flat emblem got the status of the primary logo, the chrome version hasn’t been phased out altogether. It can be used as one of the elements of the logo, too. For instance, the chrome logomark can be combined with the chrome or white flat wordmark and the blue background or be used with the blue wordmark on the white background.

Color

Color Hyundai Logo

The most prominent color in the Hyundai logo is the specific shade of dark blue that the company calls HMC Blue. It can be found in the Pantone Color Matching System (PMS) by the code 288C (R-0, G-48, B-130). The corporate color palette also includes black (PMS Black), dark grey (PMS 425), and light grey (PMS 421).

With the transition to the darker shade of blue in 2017, the emblem started to look classier. It feels less like an entry-level car now, although it also doesn’t establish Hyundai as a showy brand.

From the symbolic perspective, dark blue represents reliability, excellence, and supremacy, while chrome stands for sophistication, creativity, and perfection.

Font

The wordmark is given in bold capital letters. The letterforms have a distinctive look due to a specific combination of sharp and rounded angles. The fact that the “U” looks like the “N” turned upside down (and vice versa) creates an effect of symmetry, although the two parts of the wordmark are not actually symmetrical.

The type including all the glyphs of the wordmark and, additionally, other letters of the Latin alphabet (only capitals), can be found online under the name of Hyundai Normal. The author of the font is Samuel Park.

Hyundai Genesis logo

Hyundai Genesis logo

Unlike other sedans and crossovers from the Hyundai’s range, Genesis has a badge of its own. Why have a different logo for a car made by the same manufacturer?

During the first years after Genesis was established, some auto experts suggested that it was to become a standalone brand. In 2015, the hypothesis got the official support. The news was spread that Hyundai officially gave Genesis the status of a standalone marque. At the same time, the logo underwent an important change. The Hyundai badge from the rear trunk disappeared leaving only the Genesis logo.

Now, it’s a premium marque competing with other European and American high-end brands – and the winged Genesis logo has a lot in common with the badges of these cars. Compare it, for instance, with the badges seen on Aston Martin, Chrysler, or Bentley cars. The wing motif, which is present in all of them, symbolizes speed and excellence. In case of the Genesis logo, there’s also a shield shape, which arguably represents safety and protection the brand promises to those who’re inside the cars.

By 2020, the Genesis range will supposedly include six models, including a new sports coupe and two SUVs. Like many other models, they will be equipped with customized seat covers and innovative LED headlights.

Hope On Wheels

Hyundai hope on wheels is the name of the HMC initiative that was started with the mission of fighting pediatric cancer. It funds grants to support innovative research and therapies transforming the field.

The history of the initiative began in 1998. The logo comprises a stylized depiction of three palms colored blue, red, and green. They are placed on the light grey background, inside a green circle frame. The name of the organization, as well as its slogan – “Helping Kids Fight Cancer” – is positioned under the emblem.

Eon

Hyundai Eon

The three letters of the Eon badge have a minimalistic and stylish look. The monolinear glyphs have rounded corners. The horizontal bar on the “E” is placed slightly apart so that there’s a gap between it and the main part of the letter.

Santa Fe

Hyundai Santa Fe

In addition to the wordmark itself, the Santa Fe logo has an emblem depicting the sun (or, to be precise, a quarter of the sun). The name of the model is given in a type that has a dynamic feel due to its slanted glyphs with rounded corners.

Veloster

Hyundai Veloster

The word “Veloster” is written in a script imitating handwriting. The initial “V” has a distinctive end on the left reminiscent of a wing.

Tucson

Hyundai Tucson

The font featured in the Tucson logo has square glyphs with unique curves. Probably the most unusual letter is the initial “T.” Its top bar has a sort of “tail.”

Accent

Hyundai Accent

The clear and sharp lines of the Accent insignia create a modern and technological feel. Like most emblems of the Hyundai cars, the wordmark is given in an italicized font, which helps to create a sense of motion and speed.

Sonata

Hyundai Sonata

The Sonata wordmark also features a slanted sans-serif typeface with modern and dynamic letterforms. The initial “S” consists of two asymmetric parts. The top is smaller than the bottom part, which adds to the sense of motion.

Elantra

Hyundai Elantra

The type used in the Elantra badge looks very much like a bold version of the type featured in the Accent logo. The similarity is especially noticeable in the distinctive initial “E.” However, in case of Elantra, the slant is a bit smaller. Together with the slightly bolder letterforms, this helps to create a unique identity.

Leave a Reply

avatar
  Subscribe  
Notify of