ESPN Logo

ESPN Logo

ESPN (Entertainment and Sports Programming Network) is an American satellite/cable sports TV channel. Headquartered in Bristol, it also runs offices in other USA cities.

The current ESPN logo has been in use since 1985. The logo is the acronym written in a highly modern signature font. The top parts of the letters are separated from the rest of it by a gap and aligned to complement the remaining part. The simplicity of design leaves no doubt about the ESPN logo’s effectiveness. Most frequently, the acronym comes in white on a red background or vice versa. Red symbolizes passion and power; white denotes purity and excellence.

ESPN symbol: print version

espn symbolWhile the digital ESPN symbol combines red, black, and white, the print version is different. Taking into consideration that in many cases, the black-and-white color palette is the only one possible in print, the company suggests using the black lettering on the white background.

ESPN Logo