Carlsberg Logo

carlsberg logo

Carlsberg is a high profile beer brewing company from Denmark, which today has a global network of enterprises. The company is renowned for its pioneering of effective brewing methods.

carlsberg beer logo

The first Carlsberg logo featured an elephant and a swastika. For political reasons, the logo was abolished in the 1930s. The company’s current logo goes back to 1904. It was hand-drawn by Thorvald Bindesbol, an industrial designer from Denmark. The logo features the Company name, and the font pretty much retains the designer’s handwriting. It is topped by a red-and-gold crown, which symbolizes the company’s ties with the Royal Danish Court.

carlsberg logo

The Carlsberg logo represents four colors: green, white, gold and red. As the logo appears on different products, the green and white sometimes exchange places: the company may come in white on green background, or vice versa. The colors of the crown remain unchanged. The palette expresses energy, excellence, freshness, passion, determination, elegance, royalty, and grace. In 2004 – a century since its introduction – the Danish Design Center endowed the logo with a design prize. That was an unprecedented event in the history of logo design.

Carlsberg logo history