Canon Logo

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Canon is a Japanese manufacturer of high-tech products, which include cameras, printers, photocopiers, etc. The company appeared in 1937, and now it is headquartered in Ota, Tokyo.

Canon Logo Meaning and History

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The first Canon logo featured an image of Kwanon, the Goddess of Mercy. Some people think that the company gets its name from the goddess’s name and was officially introduced in 1935. In fact, the word has several meanings, which reflected the company’s specialization on high-precision equipment. The image was enclosed in a circle, and the goddess’s name was written below in a flame-shaped font. To emphasize the company’s focus, the emblem was topped by the word “camera”. Later, the company began to use the typographic logo, which has come in various fonts since its inception.

Shape of the Canon Logo

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The current Canon logo is just the company name. The designer chose the red color. This is just another example of the effectiveness of the typographic approach in logo design.

Colors of the Canon Logo

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The red color symbolizes responsibility, laboriousness, purposefulness, energy, and determination.

Font of the Canon Logo

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The logo is written in its signature typerface. The exclusive logo font was introduced by a graphic designer – Gio Fuga.

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